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    Title: 從眾傾向、憂慮產品過時與創新採用之研究-以智慧型手機為例
    Conformity, Fear of Obsolescence and Innovation Adoption: A Study of Smartphone Purchases
    Authors: 朱崇文
    Chu, Chung Wen
    Contributors: 陳建維
    Chen, Chien Wei
    Chu, Chung Wen
    Keywords: 網路外部性
    Date: 2013
    Issue Date: 2014-02-10 14:47:07 (UTC+8)
    Abstract: 近年來,消費者對於高科技產品,往往會聽從他人意見,選擇主流的品牌與機型,尤其是具有相同背景與生活方式的消費者,所選擇的高科技產品通常非常相近。其次,更可以發現,高科技產品之使用年限不斷地縮短,推出新規格產品的速度越來越快,導致消費者越來越憂慮高科技產品之過時。


    1. 消費者購買智慧型手機時較有從眾傾向
    2. 使用者網路外部性增強消費者購買智慧型手機之從眾傾向,而主觀產品知識降低消費者購買智慧型手機之從眾傾向
    3. 消費者主觀產品知識越高,對於智慧型手機過時之擔憂越低
    4. 獨特性需求較高之消費者,較憂慮技術性與心理性過時;從眾傾向較高之消費者則較憂慮經濟性過時
    5. 消費者憂慮經濟性過時與主觀產品知識越高,採用創新智慧型手機之意願越高;消費者憂慮技術性過時越高,採用創新智慧型手機之意願越低

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    92. GfK:2012手機市場年成長6% 4G建設為發展關鍵動能,鉅亨網:
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100351031
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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