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    Title: 台灣生技製藥業的國際市場進入策略之研究
    A study of the foreign market entry strategy for the pharmaceutical industry in Taiwan
    Authors: 黃品華
    Huang, Ping Hua
    Contributors: 吳豐祥
    Wu, Feng Shang
    黃品華
    Huang, Ping Hua
    Keywords: 國際化
    市場進入策略
    生技製藥業
    資源基礎說
    Date: 2011
    Issue Date: 2014-02-10 14:47:29 (UTC+8)
    Abstract: 台灣生技製藥業近年開始重視海外市場的開拓,雖然過往關於國際化策略的相關研究眾多,卻鮮少將焦點關注在生技製藥業,因而觸發本研究之動機。主要的研究問題包括:1. 廠商的國際市場進入策略為何?2. 影響台灣生技製藥的國際市
    場進入策略之主要因素為何?3. 台灣生技製藥在進入國際市場後,新的資源能力的建立為何?
    本研究所得的結論如下:
    1. 本土生技製藥廠商,開始進入國際市場動機為台灣市場規模小,而國內實施健保與藥價調整卻是廠商積極佈局海外市場的催化劑。此外,選擇目標市場的考量因素主要有地主國的市場規模、潛力、法規、文化背景。其中在藥品市場,地主國法規會影響國際化初期的廠商拓展國家之選擇。
    2. 本土生技製藥廠商海外市場進入模式的考量因素主要有地主國的市場規模、潛力、法規與文化背景。
    3. 本土生技製藥廠商在藥品選擇上會考量市場規模、潛力、競爭等因素,在不同地區而有不同策略邏輯。
    4. 本土生技製藥廠商現階段的市場開拓策略為:深耕亞洲市場,再逐步拓展歐美市場。
    5. 本土生技製藥廠商會依據本身的資源能力,做適當資源能力的建構或延伸,主要著重在業務運作能力的提升。
    Reference: 中文參考文獻
    1. 于卓民(2005),國際企業:環境與管理(二版),台北:華泰文化。
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    3. 友華生技2010年報。
    4. 友華生技醫藥股份有限公司官方網站,http://www.oep.com.tw/,檢索日期:2011年6月。
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    18. 黃文奇(2011),「東洋生技將重啟大陸版圖深化布局」,2011/06/10經濟日報。
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    Description: 碩士
    國立政治大學
    科技管理研究所
    98359016
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0983590161
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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