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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/63828

    Title: Cross-Border Relationships and Performance: Revisiting a Complex Linkage -- a Commentary Essay
    Authors: Rudolf R. Sinkovics;簡睿哲;Noemi Pezderka
    Rudolf R. Sinkovics;Jean,Ruey-Jer Bryan;Noemi Pezderka
    Contributors: 國貿系
    Keywords: Export performance;Exporter–importer relationships;Importer role performance;ICT;Relationship governance;Equivalence
    Date: 2010-12
    Issue Date: 2014-02-13 11:58:10 (UTC+8)
    Abstract: Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing “importer role performance.” The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT.
    Relation: Journal of Business Research, 63 (12), 1368-1371
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.jbusres.2010.08.011
    DOI: 10.1016/j.jbusres.2010.08.011
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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