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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/64082

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/64082

Title:	Roles of ‘small- and medium-sized enterprises’ in service industry innovation: a case study on leisure agriculture service in tourism regional innovation
Authors:	苑守慈 Hsu, Shih-Ming;謝沛宏;Yuan, Soe-Tsyr
Contributors:	資管系
Keywords:	firm cooperation;value co-creation;sustainable development
Date:	2011
Issue Date:	2014-02-21 13:53:12 (UTC+8)
Abstract:	This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry.
Relation:	The Service Industries Journal, 33(11), 1068-1088
Source URI:	http://dx.doi.org/10.1080/02642069.2011.623773
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/02642069.2011.623773
DOI:	10.1080/02642069.2011.623773
Appears in Collections:	[資訊管理學系] 期刊論文

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