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    Title: 社交媒體對於消費著行為的旅遊規劃影響: 針對台灣的國際學生的研究
    The Impact of Social Media on Consumer Behavior towards travel planning: A study focused on International Students in Taiwan
    Authors: 塞瓦斯蒂安
    Sebastian Ricardo Cabrera Leon
    Contributors: 郭貞
    Kuo, Cheng
    塞瓦斯蒂安
    Sebastian Ricardo Cabrera Leon
    Keywords: 社交媒體
    消費者行為
    口碑
    旅遊
    在線
    social media
    consumer behavior
    wom
    tourism
    online
    Date: 2013
    Issue Date: 2014-03-03 15:41:55 (UTC+8)
    Abstract: 社群媒體是一些網路應用程式,人們可以透過這些程式創造,分享,交換資訊,連結網絡.社群媒體也是消費者的意見平台,讓使用者得以藉著網際網路發聲,和其他消費者分享消費經驗.線上旅遊評論是人們分享自身旅行經驗的平台,筆下的景點可以提供人們未來的相關旅行規劃.本研究將調查社群媒體的可信任度,從使用者角度觀看其有用程度,以及這些被分享的資訊對於消費者行為還有旅遊行程決定的影響力.
    Social media refers to a group of Internet-based applications where people interact by creating, sharing and exchanging information and ideas in virtual communities or networks, allowing the creation and exchange of user-generated content. Social media are also consumer opinion platforms, enabling users to share their experiences with other people through online word of mouth. Online reviews regarding travel experiences written by people that have previously been to specific places and tourists spots are increasing in their relevance as an information source for people planning a trip. The study will investigate the perceived trustworthiness of social media, their usefulness from a user satisfaction perspective, and the influence of the information shared by other people on the consumer behavior and decision-making process towards travel planning.
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    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    100461025
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1004610252
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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