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    題名: Innovation Diffusion: Mobile Telephony Adoption in China
    作者: 柳卸林;吳豐祥;朱文伶
    Liu, Xielin;Wu, Feng-Shang;Chu, Wen-Lin
    貢獻者: 科管所
    關鍵詞: Innovation diffusion;mobile communications;mobile telephony
    日期: 2009-06
    上傳時間: 2014-03-25 17:00:12 (UTC+8)
    摘要: The rapid diffusion of mobile telephony is an important subject in diffusion studies of innovation. This study attempts to learn how mobile telephony diffuses in China, which has the most mobile telephone subscribers worldwide, in terms of the appropriate growth model and forces driving the diffusion. To identify the appropriate growth model, this study compares the fitness and forecasting ability of three conventional models — the Logistic, Bass, and Gompertz models. The determinants of the diffusion rate are then analyzed based on the most appropriate model. Empirical results, based on data for mobile telephone subscribers in China for 1986–2007, indicate that the Gompertz model performs best. Moreover, the four determinants for the diffusion rate are: number of fixed-line telephone subscribers, the low cost of mobile handsets, pre-paid service and the personal handy-phone system (PHS) service.
    關聯: International Journal of Innovation Management, 13(2), 1-26
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1142/S1363919609002285
    DOI: 10.1142/S1363919609002285
    顯示於類別:[科技管理與智慧財產研究所] 期刊論文

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