English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109948/140897 (78%)
Visitors : 46071008      Online Users : 751
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/65563


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65563


    Title: 企業目標優先順序之比較研究
    Authors: 高孔廉;劉德照
    Contributors: 企管所
    Keywords: 企業目標;優先順序;企業策略
    Business objectives;Priority;Strategy
    Date: 1990.07
    Issue Date: 2014-04-22 18:02:02 (UTC+8)
    Abstract: 現代企業經營多不以單一目標為已足，多數企業均追求多元化目標，以求企業之永續經營。然而多元化目標相互間之優先順序，必將影響企業經營之策略，未文旨在了解多元目標之內容及中、美、日企業目標之優先順序。本研究發現台灣地區企業目標之優先順序依次為：市場佔有率、生產力、投資報酬率、產銷合理化、新產品比例、人才培訓、工作環境、產品組合、公司形象、資本結構、社會責任及提高股票價格等。日本企業最先優先之三個目標為市場佔有率、投資報酬率及新產品比例。美國企業則為投資報酬率、提高股價格及市場佔有率。台灣與日本企業目標優先順序之等級相關係數高達0.87，而與美國企業則僅0.23，顯示台灣與日本企業目標優先順序非常類似。相對而言，台灣及日本企業之經營目標較注重長期目標，而美國企業則偏於短期目標。
    Most modern businesses are seeking for multi- objectives. The priority of the objectives will certainly affect the strategies chosen by the business. The purpose of this paper is to survey the priority of business objectives and compare the result among American, Japanese and Taiwanese firms. We found that the business objectives in Taiwn in descending order are: market share, productivity, return on investent, matching production and marketing, new products, personnel development, working conditions, product portfolio, corporate image, capital structure, social responsibilities and share prices. By Spearman rank correlation coefficients, this order is similar to that of the Japanese firms but is significantly differernt from that of the American firms. Relatively speaking, Taiwanese and Japanese firms emphasize more on the long-term objectives while American firms are more concerned with relatively short-term objective such as share pricess.
    Relation: 管理評論, 9, 195-209
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    195209.pdf741KbAdobe PDF2656View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback