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Title:	研究發展策略與生產力之關係－台灣資訊電子業之實證研究
Authors:	林富松;劉水深
Contributors:	企管所
Keywords:	研究發展策略;組織因素;研發生產力;前瞻者;守護者;殘差 R & D strategies;R & D productivity;Prospector;Defender
Date:	1990.08
Issue Date:	2014-04-22 18:02:39 (UTC+8)
Abstract:	本研究係以台灣資訊電子業為研究對象，探討廠商研究發展策略與生產力之間的關係。因此本研究目的有三：（一）探討影響資訊電子業廠商發展策略之類型與特質，（二）以研究發展策略與組織因素搭配情形之良窳，分析台灣資訊電子業中，研究發展策略與各種生產力之間的關係，（三）採計量方法分析不同研究發展策略之台灣資訊電子廠商，其研究發展支出對產出的貢獻，及可以解釋殘差（未解釋產出）的程度，進而驗證有效之組織因素。本研究架構，係建立在研究發展策略與組織因素搭配之良竅，對生產力的影響之上。分類時採妥切之構面，並達到簡化之目的，乃將廠商之研究發展策略區分為前瞻者與守護者兩大類。組織因素則選取研發與行銷單位之整合、高階主管之參與、獎勵制度與各種措施之結合、研究發展計劃進行過程中，資料之完整性、對外來意見之接受程度。為了能有更廣角的視野，乃採各種不同之生產力期能更窺其全貌。對資訊電子業各廠商之研發及行銷經理發出問卷300份，回收123份，有效問卷106份，有效回收率35%。總結本研究發現如下：(1)廠商所採研究發展策略中，前瞻者之勞動、資本及研發生產力，絕大部份顯著優於守護者。(2)兩組因素搭配時，前瞻者優於守護者；正向組織因素優於負向組織因素。(3)廠商研究發展策略配合高階主管的積極參與、公司有效的獎勵制度、掌握完整的資料、重視外來對產品之意見，實為廠商應勵行之措施。(4)廠商之研究發展支出與產出之間，大約存有一年以上的累積效果。(5)前瞻者研究發展對產出及殘差的貢獻，優於守護者；正向組織因素對產出及殘差的貢獻，優於負向組織因素。 This paper explores the relationship between R & D strategies and productivities of firms in the Information and Electronics Industry of Taiwan. The analytical framework looks at the influence of matching the situations of R & D strategies and organizational factors upon productivities. Three hundred questionnaires were sent to R & D and marketing managers of Information and Electronics Industry. Thirty-five percent were returned and used in this analysis. Reserach findings show: (1) The labor, capital and R & D productivities of the prospectors are apparently greater than the defenders`. (2) Positive organizational factors are better than negative ones. (3) At least one year of the accumulative effect exists between the firms` R & D expenditure and their output. (4) The contribution of prospectors` R & D expenditure to output and residual is greater than the defenders`; the contribution of positive organizational factors to output and residual is greater than the negative ones. (5) The follwing measures should be used in all kinds of R & D strategies:●The active participation of CEO,●A sound reward system,●Complete data for accomplishing the R & D plans,●Added attention to consumers` opinions.
Relation:	管理評論, 9, 89-104
Data Type:	article
Appears in Collections:	[Department of Business Administation] Periodical Articles

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