English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110944/141864 (78%)
Visitors : 48029835      Online Users : 631
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/66865


    Title: A Research on Preference for Mobile Phone: A Taiwanese Case
    Authors: 林宏陽
    LIN, TONY HUNG-YANG;CHANG, PHOEBE WEI-YUN
    Contributors: 中國大陸研究中心
    Keywords: Branding;Consumer Behaviour;Culture;Mobile Phone
    Date: 2009.10
    Issue Date: 2014-06-24 14:48:33 (UTC+8)
    Abstract: A great ancient Chinese army advisor, Sun Tsu, said that if you would like to defeat your enemy in each battle, the best way is to know both your enemies and yourself, then your victory is assured. Simply speaking, the information makes winners. This has been and will always be a golden rule no matter in warfare or commercial competitions. In other words, contestants should not only know the characters of target market, but also their own advantages and disadvantages, then could conquer the specific battlefield. The ethos of population is often the most intricate part to deal with, which the research is based on.This study not only takes exploratory approaches to know if cultural, social, consumer behavioural and preferential elements are influential to Taiwanese preferences of mobile phones, but also to find out the associations between people`s preference and above factors with chi-square test and Pearson correlation test. In this research, we find that culture, Social-Economic Status SES, branding and personal preferences, have significant association with consumer`s background and their preferences on mobile phone, and we also conclude the correlations between those variables.
    Relation: International Journal of Management Cases, 10(Special Issue:Retail Marketing and Business Management in the Far East ), 5-22
    Data Type: article
    Appears in Collections:[國際關係研究中心] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2992View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback