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    题名: 共同工作咖啡館之商業計劃
    Rocket’s Co-working Coffee Shop Business Plan
    作者: 廖雯珊
    贡献者: 吳文傑
    Jack Wu
    廖雯珊
    关键词: 共同工作咖啡館
    商業計劃
    共同工作
    咖啡館
    Rocket’s Co-working Coffee Shop
    Business Plan
    Co-working
    Coffee Shop
    日期: 2013
    上传时间: 2014-07-01 12:11:05 (UTC+8)
    摘要: “Premium services will be offered by a cup of coffee” which is a relatively new business model in Taiwan. Thanks to the internet booming in recent years, it becomes less and less difficult for people to create new businesses; which leads to co-working spaces largely increasing their numbers in the world, especially in the U.S.A. and in Europe. It has become a global trend where people go to work and go to socialize. However, there are few co-working spaces existing in Asia, especially in Taiwan; their spaces are not cheap or one has to pay membership fee.
    You may or may not ever hear about the “Garage Café” in Beijing which is currently running a very successful business. It offers a low cost but high efficiency work space to entrepreneurs, start-up companies and many young people who have dreams of doing business. Our ideal is to introduce this type of business model in Taiwan; our goal is not aimed to make big profits but to bring a lot of business opportunities to boost the Taiwanese economy and to lead Taiwanese products to global markets.
    Contents
    Abstract 1
    I. Executive Summary 2
    1. Mission 2
    2. Object 3
    3. Keys to Success 3
    4. Motivation 5
    II. Background 5
    III. Target Market 8
    IV. Options and Available Services for People in the Target Market in Taiwan 9
    V. Why We Think a Co-Working Space is the Ideal Option to Attend this Market Demand 10
    VI. Our Value Proposition 11
    1. The Company 11
    2. What People Value in a Co-working Space 11
    3. Comparison between Possible Competitors and Us 13
    4. SWOT Analysis 16
    VII. Operational Plan 18
    1. Location 18
    2. The Design of Our Facilities 19
    3. Our Services 20
    4. Creating Community through Activities 22
    VIII. Financial Plan 22
    1. Revenue Forecast 23
    2. Personnel Plan 25
    3. Budget 25
    4. Cash Flow Assumptions 27
    5. Profit and Loss Statement 28
    6. Balance Sheet 31
    7. Cash Flow Statement 32
    IX. Our Team 35
    X. Reference 38
    XI. Appendix 39
    參考文獻: [1] HiredTurf Co-working Space in Singapore. Retrieved 20 Feb 2014
    http://hiredturf.com/promotions/
    [2] The Co-Working space concept by Anne Leforestier. Retrieved 25 Feb 2014http://www.iimahd.ernet.in/users/anilg/files/Articles/Co-working%20space.pdf
    [3] SingTel Innov8 (Innov8). Retrieved 08 March 2014
    http://innov8.singtel.com/about.html
    [4] 8 Perks of Coworking Spaces for Savvy Entrepreneurs by Allison Canty — Published in Entrepreneurship, Startup on July 23rd, 2012 Retrieved 08 March 2014
    http://grasshopper.com/blog/8-perks-co-working-spaces/
    [5] How To Fund Your Coworking Space Posted September 28, 2011 by Alex Hillman & filed under business, coworking. Retrieved 18 March 2014
    http://dangerouslyawesome.com/2011/09/how-to-fund-your-coworking-space/
    [6] Deskmag Profitable coworking business models by CARSTEN FOERTSCH
    PUBLISHED 2011-03-21. Retrieved 18 March 2014
    http://www.deskmag.com/en/profitable-coworking-space-business-models-189
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933029
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098933029
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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