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| Title: | SONESA: 薩爾瓦多養蜂業產品製造及外銷之商業企劃書
SONESA: Business Plan - Beekeeping, Organic Honey Production and Export. El Salvador |
| Authors: | 杜司華
Oswaldo José Rogelio Ramírez Dueñas |
| Contributors: | 吳文傑
Jack Wu
杜司華
Oswaldo José Rogelio Ramírez Dueñas |
| Keywords: | 薩爾瓦多
養蜂業
El Salvador
Beekeeping |
| Date: | 2013 |
| Issue Date: | 2014-07-07 11:12:20 (UTC+8) |
| Abstract: | SONESA: 薩爾瓦多養蜂業產品製造及外銷之商業企劃書
Beekeeping is the maintenance of honey bee colonies, commonly in hives, by humans. In order to collect their honey and other products that the hive produce (including beeswax, propolis, pollen and royal jelly). The beekeeping dates to 15,00 years ago; efforts to domesticate them are shown in Egyptian art around 4,500 years ago. The Beekeeping has evolved, into what we know now a day, a worldwide industry. Studies had allowed us to have more than one use for the honey on our daily life. The Worldwide Honey market is prognosticated to reach 1.9 million tons by 2015. Most of the consumers are in Europe Countries, having China as the biggest producer with 26% of the worldwide production, EU with 13% followed by US with 5% the rest is divided among other countries.
Due the constant growth of the Honey Industry new countries had come into the picture. Creating new products distinctive from the regions of origin. Using the honey from beauty products to High Organic Quality Honey made of a specific plant blossom, with different properties and flavor. Among the new countries into the Honey Market we can find El Salvador, where new treats had been design to boost the export from these countries and help in the inner production. This paper proposes, taking the already existing business platform the export honey business, to introduce a new product into the existing markets. This product will come from Mango´s Trees and Coffee Bean´s Tree Blossom, creating a unique type of honey. In which thanks to the weather condition in El Salvador it´s possible to have a constant year production.
The present’s trends in the Honey market are the best in order to get in the picture, between the Honey producers in the worldwide market. Maintain the “Know How” to produce a High Quality Organic Honey, which will guarantee a long run success in the honey market sustainability of business model. |
| Reference: | Shimanuki, H., Harman, A., & K. Flottum (eds.). 2005. ABC & XYZ of bee culture, 41st Edition, The A.I. Root Co. Medina, Ohio.
Delaplane, K.S. 2007. First lessons in beekeeping, Dadant & Sons, Hamilton, Illinois.
Delaplane, K.S., 2006, Honey bees & beekeeping: A year in the life of an apiary 3rd edition, The University of Georgia, Georgia Center for Continuing Education, Athens, Georgia.
Dadant & Sons, Inc., 1992, The hive and the honey bee, Hamilton, Illinois.
Morse, R.A. & T. Hooper (eds.), 1985, The illustrated encyclopedia of beekeeping, E. P. Dutton, Inc., New York, New York.
Winston, M.L., 1987, The biology of the honey bee, Harvard University Press, Cambridge, Massachusetts.
IBCE. El Mercado de la Union Europea para la miel y otros producto agrícolas june 2009 http://ibce.org.bo/images/estudios_mercado/res_mercado_miel_derivados.pdf
INPE 4016. Manejo de Apiario Capt 10 . http://www.abejasprepirineo.com/archivos/10-manejo-apiario.PDF
Karina Lopez Julio 2011 .PROCOMER. Mercado Mundial de la Miel de Abeja. http://servicios.procomer.go.cr/aplicacion/civ/documentos/Miel%20de%20abeja_Jul-2011.pdf
Jose Hector Mayorga. July 2012. “Caracterizacion de la Cadena Productiva de Miel en El Salvador“. Plan de Agricultura Familiar – Cadenas Productivas.
http://www.iica.int/Esp/regiones/central/salvador/Documents/Documentos%20PAF/caracterizacion_cadena_miel.pdf |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933052
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101933052 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Size | Format | |
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| 305201.pdf | 832Kb | Adobe PDF2 | 742 | View/Open |
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