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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/69212


    Title: 策略形成及執行系統缺口診斷–以IC設計產業為例
    Strategy Formation, Execution System and Gap Analysis – A Case Study
    Authors: 凃啟洲
    Contributors: 吳安妮
    凃啟洲
    Keywords: 平衡計分卡
    策略矩陣
    缺口診斷
    Date: 2012
    Issue Date: 2014-08-25 15:18:22 (UTC+8)
    Abstract: 面對全球化競爭與知識經濟時代的來臨,產業環境快速變遷。企業在決策過程中,需要以本身核心能力與有限資源,快速反應外在環境的改變與競爭。

    策略形成與策略執行系統能夠幫助企業的決策。本研究透過個案分析的方式探討中小型IC設計公司應用策略矩陣與平衡計分卡,發展因應快速變化產業環境的策略與策略議題,再利用缺口診斷,找出企業所需要的修正與調整。

    以此系統化的分析方式,可以考慮到不同面相的影響與衝擊,降低決策盲點。並可作為輔助內部溝通的工具、凝聚共識。透過缺口分析,察覺問題點,聚焦資源,對企業以漸進方式持續改善與調整。
    Facing the challenges from globalization and knowledge based economics; enterprises have to endure fast changing environment and increase in competitions. It is essential for the enterprises to develop strategies based on core competencies and resources possessed for quick responses to the changes.

    Strategic formation and strategic execution system can assist enterprises on the decision making processes. The thesis is based on a case study to discuss the processes of small and medium size IC design houses applying Strategic Matrix Analysis and Balance Scorecard to develop strategies and strategic objectives from different prospective. Gap Analysis is also implemented to discover strategy gaps and align the managerial actions with the goals.

    The systematically approaches can reduce the blind spots in the decision making processes. It can also serve as a communication tool within the enterprises to achieve consensus. By focusing resources on the alignment of strategy gaps can effectively improve the competitiveness of the enterprises.
    第壹章、 緒論 1
    第一節、 研究背景與動機 1
    第二節、 研究問題 3
    第三節、 研究貢獻 4
    第四節、 論文架構 5
    第貳章、 文獻探討 7
    第一節、 策略形成相關文獻 7
    第二節、 策略執行系統相關文獻 19
    第三節、 策略執行缺口診斷相關文獻 28
    第四節、 研究延伸 33
    第參章、 研究方法 36
    第一節、 研究架構與流程 36
    第二節、 研究設計 38
    第三節、 研究對象 38
    第肆章、 個案公司介紹與策略形成 39
    第一節、 半導體產業鏈介紹 39
    第二節、 全球IC設計產業之發展趨勢 42
    第三節、 IC設計產業市場需求 46
    第四節、 個案公司介紹與所遇問題 51
    第五節、 個案公司願景、使命與經營策略 57
    第六節、 個案公司核心策略與價值鏈 58
    第七節、 個案公司策略矩陣分析 61
    第八節、 個案營運策略發展方向 66
    第伍章、 個案公司策略執行系統與缺口分析 70
    第一節、 個案公司策略議題 70
    第二節、 個案公司策略性目標 72
    第三節、 個案公司策略地圖 79
    第四節、 個案公司水平缺口分析 80
    第五節、 個案公司垂直缺口分析 87
    第六節、 個案公司缺口改善建議 89
    第陸章、 結論與建議 94
    第一節、 研究結論 94
    第二節、 研究限制 103
    第三節、 研究建議 104
    參考文獻 105
    Reference: (一) 中文部份:

    (1) 王行一,2008,數位落差狀態衡量、策略規劃及績效管理之整合性架構與模式研究,國立政治大學資訊管理研究所博士論文。
    (2) 司徒達賢,2005,策略管理新論–觀念架構與分析方法(再版):智勝文化出版。
    (3) 吳思華,2000,策略九說 – 策略思考的本質(三版):臉譜文化出版。
    (4) 吳安妮,2003,平衡計分卡之精髓、範疇及整合(上),會計研究會刊,第211期(6月): 45-54。
    (5) 吳伊茜,2012,策略性衡量指標之設計、診斷及回饋系統–以平衡計分卡個案為例,國立政治大學會技研究所碩士論文。
    (6) 胡苾忻,2011,建立平衡計分卡基礎之策略績效管理架構–以A公司為例,國立政治大學商管專業學院碩士學位學程碩士論文。
    (7) 陳文慶,2012,策略形成及執行系統設計–以食品業為例,國立政治大學商管專業學院碩士學位學程碩士論文。
    (8) 陳澤義與陳啟斌,2012,企業診斷與績效評估: 平衡計分卡之應用(三版):華泰文化。
    (9) 黃俊程,2003,平衡計分卡管理制度之設計及應用–以IC設計業為研究對象,國立政治大學經營管理碩士論文。
    (10) 劉亭君,2010,策略與績效評估結合之研究–以國內某食品公司為例,國立政治大學會計研究所論文。
    (11) Fleisher, C. S. and B. E. Bensoussan. 2007,企業策略與競爭分析 – 工具與應用 (張保隆、陳瑋玲,譯):台灣培生出版。

    (12) TSIA,工研院IEK ITIS計畫,2013,2013年第一季我國半導體產業回顧與展望。
    網址:
    http://ssttpro.acesuppliers.com/semiconductor_news/hi_tech_enews_NewsId_6684.html

    (二)英文部份:

    (1) Biazzo, S. and P. Garengo. 2012. Performance Measurement with the Balanced Scorecard: A Practical Approach to Implementation within SMEs, Heidelberg and New York: Springer.
    (2) Burney, L. L. and N. Swanson. 2010. The relationship between balanced scorecard characteristics and managers’ job satisfaction, Journal of Managerial Issues, 22(2) : 166-181.
    (3) Coveney, M., D. Ganster, et al.. 2003. The Strategy Gap: Leveraging Technology to Execute Winning Strategies, New Jersey: John Wiley & Sons.
    (4) Desai, J.. 2013. Innovation Engine: Driving Execution for Breakthrough Results, New Jersey: John Wiley & Sons.
    (5) Firescu, V. and M. Bondoc. 2008. The scorecard, a fundamental strategic element of the performance management, Annals of the University of Craiova - Economic Sciences Series, 6(36): 2752-2759
    (6) Gartner. 2013. Gartner Says Worldwide PC, Tablet and Mobile Phone Combined Shipments to Reach 2.4 Billion Units in 2013.
    Available at: http://www.gartner.com/newsroom/id/2408515
    (7) Giannetto, D. F.. 2007. Beyond the balanced scorecard, U.S. Business Review, 8(9): 6-8.
    (8) Henderson, B. D.. 1970. “The Product Porfolio”, Boston Consulting Group Perspectives.
    (9) Hope, J. and S. Player. 2012. Beyond Performance Management: Why, When, and How to Use 40 Tools and Best Practices for Superior Business Performance: Harvard Business Review Press.
    (10) IC Insights. 2012. U.S.-based Companies Held 12 of the Top 25 Fabless Spots in 2011.
    Available at: http://www.icinsights.com/news/bulletins/USbased-Companies-Held-12-Of-The-Top-25-Fabless-Spots-In-2011/
    (11) Irwin, D.. 2002. Strategy mapping in the public sector, Long Range Planning, 35(6): 637-647.
    (12) Kaplan, R. S. and D. P. Norton. 1996. The Balance Scorecard- Translating Strategy into Action: Harvard Business School Publish Press.
    (13) Kaplan, R. S. and D. P. Norton. 2000. “Having Trouble with Your Strategy? Then Map It.”, Harvard Business Review, 78(5): 167-176.
    (14) Kaplan, R. S. and D. P. Norton. 2001. Strategy-Focused Organization: How Balance Scorecard Companies Thrive in the New Business Environment: Harvard Business School Publish Press.
    (15) Kaplan, R. S. and D. P. Norton. 2004. “The Strategy Map: Guide to Aligning Intangible Assets.”, Strategy & Leadership, 32(5): 10-17.
    (16) Kaplan, R. S. and D. P. Norton. 2006. Alignment: Using the Balance Scorecard to Create Corporate Synergies: Harvard Business School Publish Press.
    (17) Malina, M. A.. 2013. The evolution of a balanced scorecard, The Journal of Applied Business Research, 29(3): 901-912.
    (18) Porter, M. E.. 1985. Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press.
    (19) Prahalad, C. K. and G. Hamel. 1990. The core competence of the corporation, Harvard Business Review, 68(3): 79–91.
    (20) Rompho, N.. 2011. Why the balanced scorecard fails in SMEs: a case study, International Journal of Business & Management, 6(11): 39-46.
    (21) Valečková, L.. 2009. Application of the balanced scorecard into the formulation of the firm strategy, World Academy of Science, Engineering & Technology, 34: 1174-1179
    (22) Werner, M.L. and F. Xu. 2012. Executing strategy with the balanced scorecard, International Journal of Financial Research, 3(1): 88-94.
    (23) Yu, E. and K. Kamoche. 2011. Theorising strategy map, International Proceedings of Economics Development & Research, 11: 64-67.
    Description: 碩士
    國立政治大學
    商管專業學院碩士學位學程(AMBA)
    96380052
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0963800521
    Data Type: thesis
    Appears in Collections:[管理碩士學程/商管專業學院碩士學位學程 AMBA] 學位論文

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