| Reference: | 英文部分（依姓氏字母排序）
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中文部分（依姓氏筆畫排序）
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2. 方鈺璋（2001）。台灣中小企業 e 化之個案研究。未出版碩士論文，國立台灣大學商學研究所，台北市。
3. 布蘭登伯格，奈勒波夫（2004）。競合策略（許恩得譯）。台北市：培生出版社。（原著出版年：1998年）。
4. 行政院產業自動化及電子化推動小組（1999）。產業電子化運籌管理，產業電子化運籌管理研習營獎講義。台北市：經濟部技術處。
5. 克萊．杭比、泰瑞．杭特、提姆．菲利普（2006）。捉住你的客戶：特易購的紅利點數策略（李金梅譯）。台北市：良品文化。（原著出版年：2003年）。
6. 吳國順（1993）。國人出國旅遊市場區隔及消費者行為分析。未出版碩士論文，國立中央大學企業管理研究所，中壢市。
7. 質性研究：設計與計畫撰寫（李政賢譯）（2009）。台北市：五南圖書。（原著出版年：2006年）
8. 彼得．杜拉克（2004）。彼得．杜拉克的管理聖經（齊若蘭譯）。台北市：遠流出版社。（原著出版年：1954年）。
9. 林東清（2010）。資訊管理e化企業的核心競爭能力（4版）。台北市：智勝文化。
10. 陳銘崑、張璐（2004）。資訊產業電子化之現況與未來發展趨勢研究。2004產學合作產業電子化研討會論文集，9，42-59。
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12. 菲利普•科特勒（2004）。行銷是什麼? 行銷大師科特勒的內行話（張振明譯）。台北市：商周出版。（原著出版年．2003年）
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16. 謝桂芬、 邱瀞瑢、顏苡年（2013）。台灣地區連鎖超市經營策略分析一以全聯福利中心為例。管理資訊計算，2（2），46-67。 |
