政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71090

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109948/140897 (78%)
Visitors : 46098290 Online Users : 793

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/71090

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/71090

Title:	Developing an extended theory of planned behavior model to predict consumers`` intention to visit green hotels
Authors:	Chen, Mei-Fang;Tung, Pei-Ju
Contributors:	企管系
Keywords:	Extended Theory of Planned Behavior (TPB);Environmental concern;Perceived moral obligation;Green hotels
Date:	2014
Issue Date:	2014-11-04 15:35:42 (UTC+8)
Abstract:	This study aims to develop an extended Theory of Planned Behavior (TPB) research model which includes environmental concern and perceived moral obligation to predict consumers’ intention to visit green hotels. A total of 559 respondents collected in Taiwan as data input. The empirical results of structural equation modeling (SEM) indicate that consumers’ environmental concern indeed exert a positive influence on their attitude toward green hotels, subjective norms, and perceived behavioral control (i.e., the antecedents of the TPB model) as well as their perceived moral obligation, which in turn influence their intention to visit green hotels as expected. The results obtained from this empirical study verify that the extended TPB model has a good explanatory power. The implications of the research findings and suggestions for the Taiwan Environmental Protection Administration and the hotel accommodation industry to increase the popularity of green hotels choice are included in the study.
Relation:	International Journal of Hospitality Management, 36, 221-230
Data Type:	article
DOI 連結:	http://dx.doi.org/http://dx.doi.org/10.1016/j.ijhm.2013.09.006
DOI:	10.1016/j.ijhm.2013.09.006
Appears in Collections:	[企業管理學系] 期刊論文

Files in This Item:

File	Description	Size	Format
221230.pdf		900Kb	Adobe PDF2	1211	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...