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    题名: Measuring Virtual Experience in a 3-D Virtual Reality Interactive Simulator Environment: A Structural Equation Modeling Approach
    作者: 成力庚;成敏華;成維華
    Cheng, Li-Keng;Chieng, Ming-Hua;Chieng, Wei-Hua
    贡献者: 企管系
    关键词: Flow;Telepresence;Interactivity;Vividness;Virtual experience
    日期: 2014.01
    上传时间: 2014-11-04 15:35:55 (UTC+8)
    摘要: With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user’s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users’ mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers’ virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer’s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience.
    關聯: Virtual Reality, 18(3), 173-188
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1007/s10055-014-0244-2
    DOI: 10.1007/s10055-014-0244-2
    显示于类别:[企業管理學系] 期刊論文

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