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| Title: | 台灣醫材廠商海外市場進入模式探討: M公司個案分析
Foreign Market Entry Choice of Medical Device Company: The Case Study of M-Company |
| Authors: | 李宜娟
Lee, Mandy |
| Contributors: | 簡睿哲
Jean, Ruey Jer
李宜娟
Lee, Mandy |
| Keywords: | 進入模式
醫療器材
國際化
entry mode
medical device
internationalization |
| Date: | 2014 |
| Issue Date: | 2015-02-03 10:21:17 (UTC+8) |
| Abstract: | 台灣醫材廠商海外市場進入模式探討: M公司個案分析
In this study, we investigate the entry mode choice of a leading Taiwanese medical device company and identify the key factors affecting the entry mode selection. When internal and external business environment become different, it is likely companies will change their initial entry modes to better suit current corporate strategies. 4 important factors affecting the entry mode are identified as follows:
1. Business model (ODM or OBM): Companies, who market their own brands, tend to opt foreign direct investment to protect its firm-specific asset – Brand.
2. Market potential: In high market potential countries, foreign direct investment is expected to provide greater long-term profitability.
3. Social network: Building social network helps companies learn about conditions in the host country, a high-commitment entry mode offering high level of control is preferred.
4. International experience: More experienced companies prefer investment modes.
Factors like: market potential, social network and international experience are consistent with previous literature. This study contributes by adding a new factor of business model (ODM or OBM).
1. Introduction 1
1.1. Research Background and Motivations 1
1.2. Research Objectives and Research Questions 2
1.3. Research Structure 3
2. Literature Review 4
2.1. Definition of Internationalization 4
2.2. Motives to Go International 4
2.3. Theoretical Perspectives 5
2.3.1. Transaction Cost Analysis and Its Extensions 5
2.3.2. Ownership, Location and Internalization Theory (OLI Theory) 6
2.3.3. Resource-based View Theory 8
2.4. Type of Entry Modes 11
3. Methodology 16
3.1. Research Method 16
3.2. Medical Device Industry Overview 16
3.2.1. Medical Device Definition 16
3.2.2. Global Medical Device Market Overview 17
3.2.3. Taiwan’s Medical Device Industry 19
4. M-company Introduction 21
4.1. M-company Overview 21
4.2. SWOT Analysis 22
4.2.1. Strength 23
4.2.2. Weakness 24
4.2.3. Opportunity 25
4.2.4. Threat 26
5. M-Company’s Internationalization & Entry Mode Choices 28
5.1. Internationalization Process of the M-company 28
5.1.1. Contract Manufacturing (1981~1997) 28
5.1.2. Start Marketing the Own Brand (After 1998) 29
5.2. M-company’s Foreign Market Entry Mode Choices 32
5.2.1. Europe 32
5.2.2. USA 35
5.2.3. Japan 38
5.3. Case Analysis 40
6. Research Findings and Conclusion 44
6.1. Research Findings 44
6.2. Research Conclusion and Contribution 45
6.3. Research Limitations 46
Reference 47 |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933016
103 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101933016 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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