政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/73703

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 111210/142126 (78%)
Visitors : 48140896 Online Users : 406

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of Risk Management and Insurance > Periodical Articles > Item 140.119/73703

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73703

Title:	International Comparison of Trust Level on Insurance
Authors:	Chen, Tsai-Jyh;Jung, Hongjoo 陳彩稚
Contributors:	風管系
Date:	2011-06
Issue Date:	2015-03-06 16:14:41 (UTC+8)
Abstract:	As insurance market becomes more competitive due to globalization and liberalization, insurers in some countries suffer from loss of reputation or trust by insurance consumers (for example, Korea and Japan). Aim of this empirical research is twofold; 1) to identify determinants of trust level in Korea, Japan, and Taiwan, and 2) to compare the trust level among those countries. In order to execute this empirical work, we take survey with college students group (potential insurance consumers in the future) attending insurance lectures in three countries. Results, in spite of limitation on target group, show some implication on general impression and level comparison in terms of trust on insurance product, marketing channel, and/or company per se.
Relation:	Journal of Financial Consumers (Korea),1(1),52-79
Data Type:	article
Appears in Collections:	[Department of Risk Management and Insurance] Periodical Articles

Files in This Item:

File	Size	Format
insurancelevel.doc	35Kb	Microsoft Word2	586	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...