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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/75282

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题名:	Contextual factors and continuance intention of mobile services
作者:	Liang, Ting-Peng;Ling, Y.-L.;Yeh, Yeh Y.-H.;Lin, B. 梁定澎
贡献者:	資管系
关键词:	Mobile service;Task technology fit;Theory of planned behaviour;TPB;TTF;Use context;Mobile commerce;Mobile devices;Mobile telecommunication systems
日期:	2013
上传时间:	2015-05-21 17:30:36 (UTC+8)
摘要:	Mobile applications that allow users to perform activities on their mobile devices have attracted a substantial amount of attention in mobile commerce. The use of these application services (called mobile services) may be affected by contextual factors. In this paper, we investigate how contextual factors such as time pressure, location and other concurrent task may affect the intention to use a mobile service. A theoretical framework that combines Theory of Planned Behaviour (TPB) and Task-Technology Fit (TTF) and an empirical study was conducted. The results show that: 1) a higher degree of TTF resulted in a more positive attitude towards using a mobile service; 2) perceived behavioural control had a positive effect on user`s intention to use communication, entertainment and data application services; 3) social norms affected the intention to use only in transaction-related applications; 4) contextual factors had moderating effects on the intention to use. Copyright © 2013 Inderscience Enterprises Ltd.
關聯:	International Journal of Mobile Communications, 11(4), 313-329
数据类型:	article
DOI 連結:	http://dx.doi.org/10.1504/IJMC.2013.055746
DOI:	10.1504/IJMC.2013.055746
显示于类别:	[資訊管理學系] 期刊論文

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