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https://nccur.lib.nccu.edu.tw/handle/140.119/76191
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| Title: | 香皂世紀商業計劃書
SoapEra Business Plan |
| Authors: | 郭乃文
Kuo, Jeffrey |
| Contributors: | 吳文傑
Wu, Jack
郭乃文
Kuo, Jeffrey |
| Keywords: | 商業計劃書
Business Plan |
| Date: | 2014 |
| Issue Date: | 2015-07-01 14:47:49 (UTC+8) |
| Abstract: | 香皂世紀商業計劃書
SoapEra is a new made-in-Taiwan brand in the soap business. The founder of SoapEra has over fifteen years of experience in the soap industry and soap business, and will take the management role to run SoapEra’s daily business operation. SoapEra has the vision to provide the value-added soap products with design and customization to customers.
SoapEra is seeking the business opportunity in the cultural and creative industry and going to explore the gift market in Taiwan. SoapEra will be selling designed soaps that can be used for general body cleansing and can be displayed as decoration as well. SoapEra also will allow customers customizing shape, stamp, color, scent, and size of the soaps that customers have in mind.
SoapEra will be selling soap products in individual package and gift set boxes on SoapEra’s official website, retailers at the cultural and creative places, souvenir stores, and on-line retailers. SoapEra will also collaborate with hotels, restaurants, wedding planners, wedding dress companies, and postpartum centers to promote SoapEra’s design and custom soaps for wedding and newborn baby giveaway gifts.
SoapEra is expected to have a positive net income by the end of the second year, and the net income is estimated at $1.7-million NTD for a significant growth in the third year. SoapEra will make a premium soap brand in the culture and creative industry and have a profitable business in the gift market.
1. Executive Summary 1
2. Mission Statement 2
3. Goals and Objectives 2
4. Keys to Success 2
5. Company Summary 3
5.1. Ownership, Management, and Operation 4
5.2. Resources, Facilities, and Equipment 5
6. Industry and Market 6
6.1. Target Customers 12
6.2. Competition 16
6.3. Niche 19
6.4. Outsourcing Selection 20
7. SWOT Analysis 21
8. Marketing Plan 23
8.1. Product 23
8.2. Pricing 28
8.3. Sales Location and Distribution 31
8.4. Advertising and Promotion 32
9. Financial Plan 34
9.1. SoapEra’s 5 Years Projection: Income Statement 35
9.2. SoapEra’s 5 Years Projection: Cash Flows 38
9.3. SoapEra’s 5 Years Projection: Balance Sheet 39
Reference 42
Appendix 44 |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933019
103 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0097933019 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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