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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77213


    Title: Vocal Arts Studio聲部藝術學校計畫
    A Business Plan for Vocal Arts Studio
    Authors: 柏心妮
    Buckley, Stephanie
    Contributors: 吳文傑
    Wu, Jack
    柏心妮
    Buckley, Stephanie
    Keywords: Vocal Arts Studio
    聲部藝術
    藝術學校
    Vocal Arts Studio
    Vocal Arts
    Arts Studio
    Date: 2015
    Issue Date: 2015-08-03 13:25:17 (UTC+8)
    Abstract: This thesis lays out a business plan for Vocal Arts Studio, a new voice school for singers who are interested in studying voice in an English environment. This will enable students to not only study with a teacher whose technique is based on some of the world’s finest voice teachers’ own methods, but this will allow them to become accustomed to hearing and using vocal terminology in English. As many talented musicians go on to study at universities and conservatories abroad, this training will help them overcome common communication gaps non-native English speakers face as they pursue advanced degrees or attempt to audition and perform in an English setting. In addition to targeting young learners in high school and college, Vocal Arts Studio will also create choirs for two additional groups: one for young people in grades 4 through 8; and another for adult women. These will also be conducted in English, again combining the learning of music and the English language together.
    1. Executive Summary 1
    2. Company Summary 2
    2.1. Overview 2
    2.2. Mission 2
    2.3. Vision 3
    2.4. Company Ownership 3
    2.5. Location of School 3
    3. Services 4
    3.1. Voice lessons 4
    3.2. Choirs 4
    3.3. Coaching 5
    4. Market and Competitor Analysis 6
    4.1. Market Analysis 6
    4.2. Target Market Segments 8
    5. Strategy and Implementation Summary 9
    5.1. SWOT Analysis 9
    5.2. Competitive Edge 10
    5.3. Position Statement/Value Proposition 10
    5.4. Pricing Strategy 10
    5.5. Choirs 11
    5.6. Sales Strategy 12
    5.7. Sales Forecast 12
    5.8. Strategic Alliances 13
    6. Marketing Plan and Budget 14
    6.1. Logo Design 14
    6.2. Website Design and Construction 14
    6.3. Social Media Presence 14
    6.4. Internet Keyword Marketing Plan 14
    6.5. Publicity Plan 15
    6.6. Marketing Budget/Start-up Costs 16
    6.7. Marketing Milestones 17
    6.8. Projected Five-year Marketing Budget 17
    7. Financial Plan 18
    7.1. Break-even Analysis 18
    7.2. Projected Income Statement 19
    7.3. Projected Cash Flows 21
    8. Management Summary 23
    9. Conclusion 24
    10. References 25
    11. Appendix 26
    • Proforma Cash Flow Statemennts, Year by Year
    • Studio’s Projected Schedule of Classes and Lessons
    Reference: 1. Hsieh, YM (1990). The status of music teaching and learning in Taiwan . The Quarterly of Music Teaching and Learning , 1(4), 10-19.
    2. 2015 Best Music Schools and Colleges, retrieved from http://www.uscollegeranking.org/music/2015-best-music-schools-and-colleges.html#axzz3eyWbspP6.
    3. National Health Insurance premium calculation information, retrieved from http://www.nhi.gov.tw/English/webdata/webdata.aspx?menu=11&menu_id=591&WD_ID=591&webdata_id=3153.
    4. What is my piano worth? Piano depreciation information, retrieved from http://www.pianoworld.com/value4.htm.
    5. http://www.asianweek.com/2007/09/20/%E2%80%98asian-americans-on-broadway%E2%80%99/
    6. The new superpowers, http://www.economist.com/blogs/prospero/2014/02/opera.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933038
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933038
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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