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https://nccur.lib.nccu.edu.tw/handle/140.119/78079
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| Title: | 以網頁與APP創業成功之個案研究
Growth Engines of Extraordinary Online Startups |
| Authors: | 姜道潤
Kang, Doyoon |
| Contributors: | 吳文傑
Wu, Jack
姜道潤
Kang, Doyoon |
| Keywords: | 網路
創業
Online
Startup |
| Date: | 2015 |
| Issue Date: | 2015-09-01 16:16:01 (UTC+8) |
| Abstract: | This thesis has been prepared to provide the reader with information about how some of most successful web/app startups has built their growth engines and optimized business models in their early stages of entrepreneurship.
“What are the key success factors of the successful web/app startups, and how they sculpted their growth engines in the early stages of business?”
To find answers to this key question, not only tens of books, industry reports, papers and blogs were recapitulated, but also some of most renowned startups were case studied to benchmark their best practices, trial and errors in their journey for rapid growth.
While success of a startup not only involves technical or behavioral attribution in their growth trajectory, but also lots of qualitative factors like vision and team DNA, and external or environmental factors, this study will focus on their behavioral attributions that lead to fast growth in their early days.
1. Introduction 1
2. Definition of startup 5
3. Web/app startups 7
3.1. Market Size and Scalability: 7
3.2. The long tail: 8
3.3. Low capital requirements: 8
4. Startup growth stage models 9
4.1. Customer development model: 9
4.2. Marmer stages model: 9
4.3. Funding stages model: 10
5. Key growth stages model 11
5.1. Stage #1: Idea/Team fit 11
5.2. Stage #2: Product/Market fit 11
5.3. Stage #3: Repeatable & Scalable Business Model 12
5.4. Stage #4: Scale 12
6. The importance of high growth 14
7. Growth engines of web/app startups 16
7.1. The Viral Engine of Growth 16
7.2. The Paid Engine of Growth 16
7.3. The Sticky Engine of Growth 17
8. Case studies: Fast-growth startups 19
8.1. Instagram 19
8.1.1. Service 19
8.1.2. Achievement 19
8.1.3. Challenges & Pivots 20
8.1.4. Key Growth Factors 20
8.2. LinkedIn 22
8.2.1. Service 22
8.2.2. Achievement 22
8.2.3. Challenges 24
8.2.4. Pivots 25
8.2.5. Key Growth Factors 26
8.3. Dropbox 28
8.3.1. Service 28
8.3.2. Achievement 28
8.3.3. Key Growth Factors 28
9. Conclusion: Key takeaways from the study 33
9.1. Focus on small communities 33
9.2. Lean approaches 35
9.3. Viral Loop 38
9.4. Conclusion 40
10. Reference 41 |
| Reference: | 1. Report, Robert W. Fairlie, E.J. Reedy, Arnobio Morelix, Joshua Russell, Kauffman Index of Entrepreneurial Activity, 2015, Kauffman Foundation
2. Webpage, Combinator, Paul Graham of Y, As of now, 37 YC cos have valuations of or sold for at least $40m, 2013/5/26, https://twitter.com/paulg/status/338805881972080641
3. Report, Jay R. Ritter Cordell, Professor of Finance University of Florida, Initial Public Offerings: Updated Statistics, 2014
4. Web page, Rose, David S., How many start-ups in the US get seed/VC funding per year?, 2012/11/22, http://blog.gust.com/2012/11/22/how-many-start-ups-in-the-us-get-seedvc-funding-per-year/
5. Report, McCure, Dave, Building Startup Ecosystems & the Rise of the Micro-VC, 2014, 500 startups
6. Webpage, Robehmed, Natalie at Forbes, What is a startup?, 2013/12/16, http://www.forbes.com/sites/natalierobehmed/2013/12/16/what-is-a-startup/
7. Webpage, Blank, Steve, What’s A Startup? First Principles, 2010/1/25, http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
8. Webpage, Blank, Steve, What’s A Startup? First Principles, 2010/1/25, http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
9. Webpage, Paul Graham at Y Combinator, Startup = Growth, Sep 2012, http://www.paulgraham.com/growth.html
10. Webpage, eMarketer.com, Smartphone Users Worldwide Will Total 1.75 Billion in 2014, 2014/1/16, http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
11. Book, Anderson, Chris, The Long Tail: Why the Future of Business is Selling Less of More, 2006, Random House
12. Webpage, Lee, Terence, Startup stages: a comparison of 3 models, 2012/12/26, https://www.techinasia.com/startup-stages/
13. Book, Blank, Steven Gary, The Four Steps to the Epiphany: Successful Strategies for Products that Win, 2003, Haas Business School and Stanford University
14. Webpage, Blank, Steve, Customer Development Manifesto, 2014/7/1, http://steveblank.com/category/customer-development-manifesto/
15. Report, Max Marmer, Bjoern Lasse Herrmann, Ertan Dougrultan, Ron Berman, Startup Genome Report: A new framework for understanding why startups succeed, 2011, Startup Genome
16. Webpage, Andreesen, Marc, Product/Market Fit, 2007/6/25, http://web.stanford.edu/class/ee204/ProductMarketFit.html
17. Report, Jules Maltz & Parsa Saljouhian, 2010 - 2013 Internet and Software IPO Revenue Growth Analysis, 2013, Institutional Venture Partners
18. Webpage, Ries, Eric, Three growth engines of web/app startups by Eric Ries, Sep 2008, http://www.startuplessonslearned.com/2008/09/three-drivers-of-growth-for-your.html
19. Webpage, Bits, Devian, Engines of Growth, Oct, 2011, http://deviantbits.com/blog/engines-of-growth.html
20. Webpage, Unkown, Instagram by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Instagram#Weekend_Hashtag_Project
21. Report, Global Web Index, GWI Social Report Q3 2014, 2014, Global Web Index
22. Report, comScore, US digital focus 2015, 2015
23. Webpage, Unknown, LinkedIn by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/LinkedIn
24. Webpage, LinkedIn official IR website, http://investors.linkedin.com/results.cfm
25. Webpage, Statista, Felix Ritcher, LinkedIn`s Revenue Growth since Q1, 2009, 2014/8/1, http://www.statista.com/chart/2524/linkedin-revenue/
26. Webpage, LinkedIn, Our history, date of publication unkown, https://ourstory.linkedin.com/
27. Webpage, MacPherson, Sandi, Chief editor at Quibb, Lessons learned from growing LinkedIn to 175 million users, date of publication unknown, http://quibb.com/links/lessons-learned-from-growing-linkedin-to-175-million-users
28. Webpage, Chen, Andrew, @andrewchen, http://andrewchen.co/how-do-i-balance-user-satisfaction-versus-virality/
29. Webpage, Lynley, Matthew, Dropbox Now Has More Than 400 Million Registered Users, Techcrunch, 2015/6/24, http://techcrunch.com/2015/06/24/dropbox-hits-400-million-registered-users/
30. Webpage, Zelman, Josh, (Founder Stories) How Dropbox Got Its First 10 Million Users, Techchrunch, 2011/11/1, http://techcrunch.com/2011/11/01/founder-storie-how-dropbox-got-its-first-10-million-users/
31. Webpage, Zach Bulygo at KissMetrics, The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company, 2012/6, https://blog.kissmetrics.com/dropbox-hacked-growth/
32. Webpage, THOMPSON, DEREK, Airbnb CEO Brian Chesky on Building a Company and Starting a `Sharing` Revolution, 2013/8/13, http://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/
33. Book, Rogers, Everett M., Diffusion of Innovations, 1962
34. Book, Moore, Geoffrey, Crossing the chasm, 1991
35. Book, Ries, Eric, The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 2011
36. Book, Alistair Croll, Benjamin Yoskovitz, Lean Analytics: Use Data to Build a Better Startup Faster, 2013 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933050 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933050 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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