政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78139

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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/78139

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題名:	The intention-behaviour gap in technology usage: the moderating role of attitude strength
作者:	Bhattacherjee, A.;Sanford, C.
貢獻者:	資管系
關鍵詞:	10.1080/01449290802121230
日期:	2009-07
上傳時間:	2015-09-01 18:15:24 (UTC+8)
摘要:	Extant theories of information technology (IT) usage present users` behavioural intention as the primary predictor of their IT usage behaviour. However, empirical evidence reveals only a low-to-medium effect size for this association. We call this inconsistency the `intention-behaviour gap`, and argue that a clearer understanding of this gap requires a deeper theoretical examination of the conditions under which intentions may or may not influence behaviour. Drawing on recent attitude theoretic research in social psychology, we distinguish between two types of attitudes - strong versus weak - and suggest that the intention-behaviour association may hold for users with strong attitudes but is likely to be weaker for those with weak attitudes. Using the elaboration-likelihood model, we propose two dimensions of attitude strength relevant to the IT usage context - personal relevance and related expertise - and theorise them to moderate the intention-behaviour association in a positive manner. Results from a longitudinal field survey of document management system usage among governmental employees at L`viv City Hall, Ukraine support our theoretical hypotheses. Theoretical and practical implications of our findings are discussed.
關聯:	Behaviour & Information Technology, 28(4), 389-401
資料類型:	article
DOI 連結:	http://dx.doi.org/
DOI:	10.1080/01449290802121230
顯示於類別:	[資訊管理學系] 期刊論文

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檔案	描述	大小	格式	瀏覽次數
389-401.pdf		250Kb	Adobe PDF2	474	檢視/開啟

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