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    題名: Comparison of Mobile TV in Singapore and Taiwan: A Social-Technical System Approach
    作者: Lin, Trisha Tsui-Chuan;Liu, Yu-li
    劉幼琍
    貢獻者: 廣電系
    日期: 2009
    上傳時間: 2015-09-02 15:33:57 (UTC+8)
    摘要: As mobile TV is a fledging technology, only a few scholarly literatures use theoretical framework to analyze its development and compare it in different national contexts. With high digital advancement and mobile phone penetration, mobile TV players in Singapore and Taiwan are having broadcasting mobile TV market trials and some 3G services without decisive commercialized plans and policies. This study interviewed stakeholders, like industrial players (telcos, broadcasters, content/services aggregators) and regulators, and took a social-technical framework to examine mobile TV`s technological, market, and policy subsystems in Singapore and Taiwan. The findings elaborated mobile TV ecology in two national contexts, and compared key issues in technologies, market trials and business models, and proposed regulatory frameworks. ..PAT.-Unpublished Manuscript
    關聯: Conference Papers -- International Communication Association, 2009, 1
    資料類型: conference
    顯示於類別:[廣播電視學系] 會議論文

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