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政大典藏 > College of Communication > Department of Journalism > Periodical Articles > Item 140.119/78251

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78251

Title:	A CROSS-CULTURAL COMPARISON OF SELF-MONITORING
Authors:	Gudykunst, William B.;Nishida, Tsukasa;Leung, Kwok;Gao, Ge;Bond, Michael H.;Wang, Georgette;Barraclough, Robert A. 汪琪
Contributors:	新聞系
Date:	1989-06
Issue Date:	2015-09-03 16:18:22 (UTC+8)
Abstract:	This study examined the goodness of fit of three alternative models of self-monitoring to data collected in five cultures (two individualistic and three collectivistic cultures) and the influence of individualism-collectivism on self-monitoring. It was predicted that the 18-item unidimensional self-monitoring scale is the best fit among the three and individualistic cultures exhibit higher self-monitoring than collectivistic cultures. Data were collected from respondents in the United States, Australia (individualistic cultures) and Japan, Hong Kong, and Taiwan (collectivistic cultures). Results supported the predictions. The data suggest, however, that it is necessary to develop self-monitoring measures which are sensitive across cultures.
Relation:	Communication Research Reports, 6(1), 7-12
Data Type:	article
DOI link:	http://dx.doi.org/10.1080/08824098909359826
DOI:	10.1080/08824098909359826
Appears in Collections:	[Department of Journalism] Periodical Articles

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