| Reference: | 一、中文書目
臧國仁（1998）。〈新聞報導與真實建構: 新聞框架理論的觀點〉，《傳播研究集刊》，（3），1-102。
張卿卿（2002）。〈競選新聞框架與廣告訴求對選民政治效能與信賴感的影響〉，《新聞學研究》，(70)，135-165。
阮芳賦（2010）。《性與社會文化：性學和社會中的性愛》，臺北：巨流。
應鳳（2014）。《男女性刺激偏好之內隱與外顯態度研究》，樹德科技大學人類性學研究所學位論文。
顏乃欣、廖瑞銘、楊建銘、黃淑麗、蔡介立（2013）。〈台灣地區華人情緒與相關心理生理資料庫—台灣情緒圖片系統〉，Chinese Journal of Psychology，55(4)，477-492。
二、英文書目
Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International Journal of Advertising, 27, 209–234.
Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23, 57–61.
Brunel, F. F., & Nelson, M. R. (2000). Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views. Journal of Advertising, 29(3), 15-28.
Chang, C. (2005). The moderating influence of ad framing for ad–self‐congruency effects. Psychology & Marketing, 22(12), 955-968.
Chang, C. (2014). Guilt regulation: The relative effects of altruistic versus egoistic appeals for charity advertising. Journal of advertising, 43(3), 211-227.
Chang, C. (2014). When New Commercials Do Not Meet Expectations. Journal of advertising, 43(4), 359-370.
Choi, S. M., & Rifon, N. J. (2012). It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology & Marketing, 29, 639–650.
Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of communication, 43(4), 51-58.
Entman, R. M., & Rojecki, A. (1993). Freezing out the public: Elite and media framing of the US anti‐nuclear movement. Political Communication,10(2), 155-173.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of marketing management, 15(4), 291-314.
Gamson, W. A. (1992). Talking politics. New York: Cambridge University Press.
Garretson, and Niedrich(2004). Creating Character Trust and Positive Brand Attitudes. Journal of advertising, 33(2), 25-37
Garrison, W. A., & Modigliani, A. (1994). The changing culture of affirmative action. Equal employment opportunity: labor market discrimination and public policy, 373.
Gitlin, T. (1980). The whole world is watching: Mass media in the making & unmaking of the new left. Univ of California Press.
Goffman, E. (1974). Frame analysis: An essay on the organization of experience. Harvard University Press.
Kamins, M. A., & Gupta, K. (1994). Congruence between spokesperson and product type: A matchup hypothesis perspective. Psychology & Marketing, 11(6), 569-586.
Levin, I. P. (1987). Associative effects of information framing. Bulletin of the Psychonomic Society, 25(2), 85-86.
Lin, C. L. (2008). Sexual issues: The analysis of female role portrayal preferences in Taiwanese print ads. Journal of business ethics, 83(3), 409-418.
Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing research, 361-367.
Martin, B., & Marshall, R. (1999). The interaction of message framing and felt involvement in the context of cell phone commercials. European Journal of Marketing, 33(1/2), 206-218.
Meyerowitz, B. E., & Chaiken, S. (1987). The effect of message framing on breast self-examination attitudes, intentions, and behavior. Journal of personality and social psychology, 52(3), 500.
McCracken, Grant (1989), Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process, Journal of Consumer Research, 16 (December), 310-321.
Nelson, M. R., Brunel, F. F., Supphellen, M., & Manchanda, R. V. (2006). Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures. Journal of Consumer Psychology, 16(1), 45-56.
Rothman, A. J., Martino, S. C., Bedell, B. T., Detweiler, J. B., & Salovey, P. (1999). The systematic influence of gain-and loss-framed messages on interest in and use of different types of health behavior. Personality and Social Psychology Bulletin, 25(11), 1355-1369.
Schuck, A. R., & De Vreese, C. H. (2006). Between Risk and Opportunity News Framing and its Effects on Public Support for EU Enlargement. European Journal of Communication, 21(1), 5-32.
Smith, G.E.(1996).Framing in advertising and the moderating impact of consumer education. Journal of Advertising Research, 36, 49-64.
Tankard, J. W. (1991). Media frames: Approaches to conceptualization and measurement. Paper presented at annual meeting of AEJMC, Boston.
Tingchi Liu, M., Huang, Y. Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358-365.
Tuchman, G. (1978). Making news (Vol. 147). New York: Free Press.
Wade, T. J. (2000). Evolutionary Theory and Self‐perception: Sex Differences in Body Esteem Predictors of Self‐perceived Physical and Sexual Attractiveness and Self‐Esteem. International Journal of Psychology, 35(1), 36-45.
Zhang, Yong(1996). Responses to Humorous Advertising: The Moderating Effect of Need for Cognition. Journal of Advertising, 25(1), 15-32.
三、網路資料
Pollster波仕特線上市調網（2012）。〈近六成三民眾認為 女性私密處需要專門的保養品〉。上網日期：2014年10月15日，取自http://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=1901
創市際市場研究顧問（2011）。〈女性私密保養品篇〉。上網日期：2015年4月19日，取自http://www.insightxplorer.com/specialtopic/2011_05_27.htm
健康醫療網（2014）。〈台灣氣候潮濕 女性私密處易感染〉。上網日期：2014年12月12，取自http://www.businesstoday.com.tw/article-content-97419-112723?page=1
蘋果日報（2015）。〈兩性皆愛 網購私密保養品倍增〉。上網日期：2015年8月18日，取自http://www.appledaily.com.tw/appledaily/article/supplement/20150626/36629844/ |
