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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78833


    Title: The Impacts of Investments in China and Brand-Developing Potential on Operating Performances--The Evidence of Taiwan`s Information-Electronics Industry
    Authors: Chang, Kuo-Hsiung;Hsu, Chi-Sheng;Wu, Hsiu-Chen;Kang, Chia-Wei
    康家維
    Lin, Jwu-Rong
    Contributors: 心理系
    Keywords: information-electronics industry;investments in China;brand-developing potential;operating performance
    Date: 2007-01
    Issue Date: 2015-10-01 18:35:46 (UTC+8)
    Abstract: This paper examines the influence of investments in China and brand-developing potential on operating performances (technical efficiency, return on assets, and Tobin`s Q) with data drawn from samples of listed information-electronics industry firms in Taiwan between 1999 and 2003. We first apply non-paired t-tests to examine if there is a difference in operating performance between sample firms with investments in China and those without investments in China. Then, using R&D and advertising intensities as proxies for branding-developing potential, we construct regression models to evaluate the impacts of investments in China and brand-developing potential on operating performances. We conclude that (1) the technical efficiency of Taiwan`s information-electronics industry increased year by year, but the value of Tobin`s Q decreased year by year; (2) on average, sample firms with both investments in China and brand-developing potential have higher Tobin`s Q than other sample firms, indicating that investment strategies in China and brand developing can enhance growth opportunities; (3) we conclude that in the era of trifling profit, in addition to reallocating internal resources to enhance technical efficiency, sample firms can increase long-run performance by adopting investment strategies in China and by developing brand recognition. However, in the short run, sample firms must overcome the operating barrier of foreign liability and brand investment when they directly invest in China and develop brand recognition.
    Relation: 經濟與管理論叢, 3(1), 17-48
    Data Type: article
    Appears in Collections:[Department of Psychology] Periodical Articles

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