政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78833
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 111316/142225 (78%)
造訪人次 : 48393362      線上人數 : 745
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 理學院 > 心理學系 > 期刊論文 >  Item 140.119/78833


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/78833


    題名: The Impacts of Investments in China and Brand-Developing Potential on Operating Performances--The Evidence of Taiwan`s Information-Electronics Industry
    作者: Chang, Kuo-Hsiung;Hsu, Chi-Sheng;Wu, Hsiu-Chen;Kang, Chia-Wei
    康家維
    Lin, Jwu-Rong
    貢獻者: 心理系
    關鍵詞: information-electronics industry;investments in China;brand-developing potential;operating performance
    日期: 2007-01
    上傳時間: 2015-10-01 18:35:46 (UTC+8)
    摘要: This paper examines the influence of investments in China and brand-developing potential on operating performances (technical efficiency, return on assets, and Tobin`s Q) with data drawn from samples of listed information-electronics industry firms in Taiwan between 1999 and 2003. We first apply non-paired t-tests to examine if there is a difference in operating performance between sample firms with investments in China and those without investments in China. Then, using R&D and advertising intensities as proxies for branding-developing potential, we construct regression models to evaluate the impacts of investments in China and brand-developing potential on operating performances. We conclude that (1) the technical efficiency of Taiwan`s information-electronics industry increased year by year, but the value of Tobin`s Q decreased year by year; (2) on average, sample firms with both investments in China and brand-developing potential have higher Tobin`s Q than other sample firms, indicating that investment strategies in China and brand developing can enhance growth opportunities; (3) we conclude that in the era of trifling profit, in addition to reallocating internal resources to enhance technical efficiency, sample firms can increase long-run performance by adopting investment strategies in China and by developing brand recognition. However, in the short run, sample firms must overcome the operating barrier of foreign liability and brand investment when they directly invest in China and develop brand recognition.
    關聯: 經濟與管理論叢, 3(1), 17-48
    資料類型: article
    顯示於類別:[心理學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    17-48.pdf310KbAdobe PDF2373檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋