政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/79056

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政大機構典藏 > 研究中心 > 心智‧大腦與學習研究中心 > 期刊論文 > Item 140.119/79056

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/79056

Title:	RESEARCH INTO THE P300 COMPONENT FOR VISUALLY METAPHORIC PICTURES
Authors:	Lee, Chia-Ying 李佳穎
Contributors:	心腦中心
Keywords:	commercial packaging;visual metaphor;association;event-related potential (ERP);P300
Date:	2012-07
Issue Date:	2015-10-27 14:10:26 (UTC+8)
Abstract:	In this study, we are discussing the subject of "metaphoric pictures on commercial multi-packs" , and exploring "event-related potentials ERP)" in terms of the metaphoric pictures for "product association". We have the following findings: (1) The metaphoric pictures can be divided into 3 levels: product physicality, product content, and product property. (2) The result of ERP experiment on the metaphoric pictures shows that pictures with higher association (product physicality) will have larger ERP amplitude in P300 component; the activation of the brain goes gradually from frontal lobe to parietal lobe. In this research, pictures with high association and affective pictures are positively correlated in ERP reaction time and the activation in the brain positions. We expect researchers to examine the relationship between design ideas and cerebral activity that aids an interdisciplinary development of figure design.
Relation:	Bulletin of Japanese Society for the Science of Design,59(1),1_59-1_64
Data Type:	article
DOI 連結:	http://doi.org/10.11247/jssdj.59.1_59
DOI:	10.11247/jssdj.59.1_59
Appears in Collections:	[心智‧大腦與學習研究中心 ] 期刊論文

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