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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/80263


    Title: 產品過時恐懼與購買間隔對智慧型手機置換決策之研究
    Fear of Obsolescence and Purchase Interval: A Study of Smartphone Replacement Decisions
    Authors: 鄭綦成
    Cheng, Chi Cheng
    Contributors: 陳建維
    鄭綦成
    Cheng, Chi Cheng
    Keywords: 產品過時恐懼
    購買間隔
    升級意願
    置換決策
    Product Obsolescence
    Purchase Interval
    Upgrade Intention
    Replacement Decision
    Date: 2015
    Issue Date: 2016-01-04 16:49:06 (UTC+8)
    Abstract: 自從智慧型手機普及以來，儼然已經成為每個人生活的必需品。根據資策會的報告，2014年臺灣智慧型手機的普及率已達65.4%，且每年都快速地攀升。正因為有如此龐大的需求和商機，智慧型手機廠商不斷地針對產品進行升級，提升產品的技術規格、增加許多令人眼睛為之一亮的創新功能、改善外型款式讓手機更加新潮時尚⋯⋯，也因為智慧型手機市場有如此多的選擇，消費者越來越容易產生產品過時恐懼，導致智慧型手機的平均換機時間越來越短，不再像以往一樣使用到損壞為止。
    本研究即以智慧型手機為例，透過文獻回顧擬定假說後，再以實證資料分析新奇追求、從眾行為及獨特性需求三種消費者行為特性對產品過時恐懼的影響；產品過時恐懼對消費者智慧型手機相對持有時間比的影響；新奇追求及相對持有時間比對智慧型手機產品升級意願的影響，以及相對持有時間比對智慧型手機品牌面置換決策（再購買意願、轉換意願）的影響。
    本研究所得到之研究結論如下：
    1. 新奇追求、從眾行為及獨特性需求越強，皆會使消費者心理性過時恐懼越強
    2. 消費者的從眾行為越強，其經濟性過時恐懼越強
    3. 心理性過時恐懼及技術性過時恐懼越強會使相對持有時間比越大
    4. 消費者的新奇追求程度越高，則產品升級意願越高
    5. 消費者的相對持有時間比越大，則產品升級意願也越高
    Reference: 中文部分
    1. 朱崇文 (2014)。從眾傾向、憂慮產品過時與創新採用之研究－以智慧型手機為例。未出版之碩士論文，國立政治大學國際經營與貿易研究所。
    2. 林宜錚 (2001)。顧客轉換因素之探討－以行動電話門號業者為例。未出版之碩士論文，國立成功大學交通管理學系。
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    5. 詹詔宇 (2008)。消費者網路轉售態度與意願之研究：結構關係模型的應用。未出版之碩士論文，國立台灣大學國際企業學研究所。
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    1. 資策會FIND：行動族群半年增加逾100萬人、全臺滑世代破1,432萬
    http://www.iii.org.tw/m/News-more.aspx?id=1475
    2. 卡優新聞網－近半數民眾喜新厭舊　手機未壞就換新機http://www.cardu.com.tw/news/detail.php?nt_pk=6&ns_pk=18089
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    102351023
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102351023
    Data Type: thesis
    Appears in Collections:[Department of International Business] Theses

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