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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/81507


    Title: 電影採購決策-舞力全開系列電影分析
    Movie Purchasing decision-A case study of Step Up Series
    Authors: 鄭惠方
    Cheng, Claire Hui fang
    Contributors: 吳文傑
    Wu, Jack
    鄭惠方
    Cheng, Claire Hui fang
    Keywords: 電影
    電影產業
    票房
    電影產業價值鏈
    Movie
    Motion picture industry
    Box office
    Movie industry value chain
    Date: 2016
    Issue Date: 2016-03-01 10:36:08 (UTC+8)
    Abstract: Each year, only around 10% of the produced films will go to theatrical release, and 90% of the produced films might be the missing jewels lost in time. In Taiwan, movie distributors will act as this filter role to find out those 10% films. In this case, we will introduce the basic knowledge of the industry and discuss the evaluation process of the distributors and at the end reaching our conclusions and suggestions.
    1. Introduction 5
    1.1. Research Background 5
    1.2. Research Motives and Purposes 5
    1.3. Research mothod and framework 6
    1.4. Research Limitation 7
    2. Literature Reviews 9
    2.1 Introduction of the Industry 9
    2.2 Value Chain System 13
    2.3 Timeline of revenue stream and product life cycle 15
    2.4 Literature Reviews Summarize 17
    3. Movie Distribution License 17
    3.1 License Structure 17
    3.2 Technology Effects 19
    4. Evaluation 20
    4.1 The Process of Evaluation 20
    4.2 Step Up Case Evaluation 21
    4.3 Analysis of the Evaluation 26
    5. Conclusions and Suggestions 26
    5.1 Conclusions 26
    5.2 Suggestions 27

    Appendix 30
    Reference 31
    Reference: List of Figures and Tables
    Figure 1: US market Motion-picture receipts 11
    Figure 2: The season and holidays effect 13
    Figure 3: The Oscar brand effects 14
    Figure 4: The value chain system of the film industry 14
    Figure 5: The distribution window 15
    Figure 6: The evaluation process before price offering 20
    Table 1: Taiwan movie industry summarize 9
    Table 2: The annual US box office record from 1982 to 2015 10
    Table 3: Summary data for Step up 21
    Table 4: Preliminary Budget for Step up 2 22
    Table 5: Preliminary Budget for Step up 3D 23
    Table 6: Preliminary Budget for Step up Revolution 24
    Table 7: Preliminary Budget for Step up All In 25
    Table 8: Analysis of the profit of the five movies 26
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933020
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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