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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/83302
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83302


    Title: 中年族群成為網際網路使用者及消費者之潛力
    Internet Commerce Potential of the Middle Aged Population in Taiwan
    Authors: 侯雅茹
    Helen Hou, Ya-Zoe
    Contributors: 管郁君
    Eugenia Huang
    侯雅茹
    Helen Hou, Ya-Zoe
    Keywords: 中年族群之潛力
    使用者分群
    產品服務
    潛在市場
    動機及正面因素
    負面因素
    阻礙因素
    網際網路之成長
    Middle-aged Internet potential
    user segmentation
    products and services
    promising Taiwan markets
    enablers
    deterrents
    prohibitors
    Internet growth
    Date: 2000
    Issue Date: 2016-03-31 15:43:18 (UTC+8)
    Abstract: The merging of business operations with computers and the Internet has largely transformed our way of life. In less than a decade, the Internet evolved from a primarily academic network into a highly sophisticated commercial marketing medium. It encompasses a variety of business and personal utilities and is accessible to a wide range of organizations and individuals.
    Statistics indicate phenomenal growth in the number of Internet users and consumers. In Taiwan, the government has embarked on a National Information Infrastructure project, in which the initial effort centered on the promotion of Internet use. Despite the recent explosion in Internet growth, little has been done to target the middle-aged group on the Web.
    In an effort to discover potential Internet users, Internet consumers, and new uses of the Net, this research focuses on middle-aged people in Taiwan and studies the results of different attitudes toward and behaviors on the Internet. This research profiles the population into three groups: non-Internet users, Internet users and Internet consumers and determines factors that enable or deter each group from either using or purchasing on the Internet. The study also projects potential and popular products and features that may boost electronic sales.
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    Description: 碩士
    國立政治大學
    資訊管理學系
    87356027
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002102
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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