English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 95906/126496 (76%)
Visitors : 31748872      Online Users : 490
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 政大學報 > 第33期 > 期刊論文 >  Item 140.119/83957
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/83957

    Title: Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study
    Authors: 黃俊英
    Huang, Junying
    Date: 1976-05
    Issue Date: 2016-04-06 13:21:39 (UTC+8)
    Abstract: The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task.
    Relation: 國立政治大學學報,33,1-9
    Data Type: article
    Appears in Collections:[第33期] 期刊論文

    Files in This Item:

    File Description SizeFormat
    A197605006.pdf1420KbAdobe PDF465View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback