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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85222


    Title: 廣播電台競爭優勢與策略研究
    Authors: 陳本宗
    Contributors: 關尚仁
    陳本宗
    Keywords: 廣播電台
    競爭優勢
    Date: 2000
    Issue Date: 2016-04-18 16:21:27 (UTC+8)
    Abstract: 所謂電臺競爭優勢是指電臺在收聽率與廣告營收兩方面有優於同業的表現。廣播電驒競爭優勢的建立是電臺依據外部環境的要求,透過內部營運活動,運用本身的核心資源,提供聽眾和廣告主較競爭者優良的服務。因此本研究的研究目的與宗旨包含電臺經營外部環境的探討與內部核心資源的項目與內涵,並從價值鏈的角度來探討電臺透過價值活動建立競爭優勢的過程。
    Description: 碩士
    國立政治大學
    廣播電視學系
    86453003
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001719
    Data Type: thesis
    Appears in Collections:[廣播電視學系] 學位論文

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