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    Title: 國際新產品上市之行銷溝通行為與績效之研究
    Authors: 林慕軒
    Contributors: 陳建維
    林慕軒
    Keywords: 行銷溝通行為
    新產品績效
    國際新產品
    Date: 2001
    Issue Date: 2016-04-18 16:24:32 (UTC+8)
    Abstract: 本研究主要是在探討台灣企業在國際市場上市新產品所採用之行銷溝通行為,研究目的共有三個:1.瞭解不同行銷溝通行為之間的關係;2.研究行銷溝通行為與新產品績效之關係;3.探究國際市場環境對新產品績效之影響。易言之,本研究試圖透過對行銷溝通行為本身,以及對新產品績效影響之瞭解,探究如何透過操控行銷溝通行為以得到最佳的新產品的績效,而另一方面則是研究市場特性對於新產品績效之影響。
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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    88351009
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001518
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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