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    题名: Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites
    作者: 魏秉慈
    Wei, Ping-Tse
    贡献者: 陳建維
    Chen, Chien-Wei
    魏秉慈
    Wei, Ping-Tse
    关键词: 品牌評價
    品牌態度
    華文入口網站
    Brand Evaluation
    Brand Attitudes
    Chinese Internet Portal Sites
    日期: 2001
    上传时间: 2016-04-18 16:25:07 (UTC+8)
    摘要: This research is to probe the impacts of motives, time spent, and product knowledge on the brand evaluations from the perspective of Internet portal users. A comprehensive model is proposed to depict the multiple linkages among the constructs of interest. As students are the main market segment for the Internet business, undergraduate and graduate students from various faculties at Taiwan`s universities were recruited as the research subjects. The survey was presented in a questionnaire format.
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    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    88351038
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001536
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

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