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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 學位論文 > Item 140.119/86448

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86448

Title:	企業生命週期與進入模式關聯性之研究 The research of connection between business life cycle and entry mode
Authors:	簡吉龍 Chein, Allan
Contributors:	于卓民簡吉龍 Chein, Allan
Keywords:	企業生命週期進入模式地主國環境因素羅吉斯迴歸國際化組織階段 Business life cycle Entry mode Host country environment Logistic Internationalization Organization life cycle
Date:	1997
Issue Date:	2016-04-27 11:22:11 (UTC+8)
Abstract:	『國際化』對於台灣企業而言，已是必然的趨勢。因此，如何成功地進入國外市場？可以說是目前台灣企業最重要的課題。而對一個想要進入國外市場的企業而言，除了選擇所要進入的國家外，更重要的是『進入模式』的決定。一個適當的進入模式對於企業往後的國際營運影響深遠，不僅直接影響到該市場的成敗，對於企業的其他市場亦具有間接的效應。因為在全球整合性的競爭下，市場間的競爭關連性上升，一個市場的成敗往往是在另一個市場上優、劣勢的來源。　　Internationalization is the developmental trend of Taiwan business. The choice of the entry mode for foreign markets play a vital role in global competition.According to other literatures, we find that the factors effect this choice can devide into two part: internal and external factors. And the business life cycle express the internal ones. According to these reasons,our research has the following porpose:
Description:	碩士國立政治大學國際經營與貿易學系 85351010
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002001900
Data Type:	thesis
Appears in Collections:	[國際經營與貿易學系 ] 學位論文

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