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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 學位論文 > Item 140.119/86451

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86451

Title:	產品保證與來源國效果對消費者態度影響之研究 The impact of warranty and country-of-origin on consumers` attitude
Authors:	蔡和奇 Tsai, He-Chi
Contributors:	于卓民蔡和奇 Tsai, He-Chi
Keywords:	產品保證來源國效果
Date:	1997
Issue Date:	2016-04-27 11:22:18 (UTC+8)
Abstract:	國內的市場日趨自由化，國外的產品不斷的湧入國內，分蝕台灣的市場，國內廠商如何應對是當前必須仔細思考的問題。瞭解影響消費者態度的因素是吸引消費者注意的根本之道，所以，本研究最主要的目的是探討影響消費者態度的因素，以及這些因素是否會因產品來源國不同而有所差異。 There are many products made in other countries in Taiwan. How do the products made in Taiwan triumph over the others is one of the issues that entreneures must think about. The purposes of this research were to explore the factors that influence the consumers` attitude, and understand whether these factors will be different when the products come from different countries. The results of this study describes below:
Description:	碩士國立政治大學國際經營與貿易學系 85351001
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002001903
Data Type:	thesis
Appears in Collections:	[國際經營與貿易學系 ] 學位論文

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