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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87835


    Title: 出口貿易商經營策略之研究
    The study of traders` business strategy
    Authors: 江支璋
    Chiang, Chih Chang
    Contributors: 于卓民
    Joseph Yu, Chow Ming
    江支璋
    Chiang, Chih Chang
    Keywords: 貿易商
    經營策略
    策略群組
    移動障礙
    traders
    business strategy
    strategic group
    mobility barrier
    Date: 1994
    Issue Date: 2016-04-29 09:14:46 (UTC+8)
    Abstract:   自從1972年Hunt首次提出「策略群組」(Strategic Group)一詞以來,此一觀念即被廣泛地應用於分析產業結構以及廠商競爭策略與績效之關係。策略群組的基本論點在於產業中之廠商並非同質性個體,根據策略行為的差異,通常可將廠商區分為數個策略群組,廠商的績效水準以及策略行為對績效之影響,亦隨不同策略群組而有所差異。然而以往相關文獻大都偏重對釀酒業、製藥業、家電業等製造業進行研究,相形之下對服務業方面的探討就僅佔少數,至於以出口貿易商為探討對象的研究則是付之闕如。
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    82351014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003360
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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