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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87841


    Title: 台灣汽車產業策略聯盟行為之分析
    The Study of Strategic Alliances in Taiwanese Motor Industry
    Authors: 彭博詮
    Peng, Bo Chyuan
    Contributors: 魏啟林
    Wea, Chi Lin
    彭博詮
    Peng, Bo Chyuan
    Keywords: 策略聯盟
    汽車產業
    產業特質
    動機
    型態
    績效
    Strategic Alliance
    Motor Industry
    Performance
    Strategy
    Date: 1994
    Issue Date: 2016-04-29 09:14:59 (UTC+8)
    Abstract:   隨著技術的快速變遷及市場全球化的趨勢,單一企業在有限的資源及時間的限制下,面對全球化的競爭壓力,難免力有未逮,因此紛紛尋求企業間的合作。然而我國積極加入世界貿易組織,導致的市場全面開放,對於長久受政府保護的汽車產業而言,無疑是雪上加霜。因此如何提昇國內汽車廠商的國際競爭力,實有加以探討的必要。
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    82351025
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003366
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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