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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88288


    Title: 連鎖體系擴張策略之比較研究
    Expansion Strategies of Franchising──A comparison Study of Taiwanese and foreign franchisers
    Authors: 莊文華
    Chuang, Wen Hua
    Contributors: 于卓民
    Yu Chwo-Ming Joseph
    莊文華
    Chuang, Wen Hua
    Keywords: 連鎖體系
    連鎖國際化
    擴張策略
    Franchsisng system
    International franchising
    Expansion strategy
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:15:57 (UTC+8)
    Abstract: 「連鎖經營」近年來在台灣已尉為風潮，而「加盟連鎖」究竟是萬靈丹還
    Reference: 1. 中華民國連鎖業發展年鑑，中華民國連鎖店發展會編印，民國82年。
    2. 王聰壡，“連鎖經營之規模經濟利益研究”，國立政治大學企業管理研究所未出版之碩士論文，民國73年。
    3. 李孟熹，新商店、連鎖店致勝戰略，二版，民國81年，台北群泰企業管理顧問有限公司。
    4. 李幸模，「連鎖商店百花齊放，傳統商店靠邊站」，工商時報，17版，民國83年 1月15日。
    5. 林達道，“商業區、立地條件與零售業者的策略之關係研究──以台北市百貨公司業為例＂，輔仁大學管理學研究所未出版之碩士論文，民國80年。
    6. 林娟娟，“影響連鎖經營型態之因素──我國零售業之實証研究＂，國立中興大學未出版之碩士論文，民國79年。
    7. 阿部幸男，「日本業界看台灣CVS」，工商時報，24版，民國80年 2月，第19頁。
    8. 桂世平，「連鎖店走向複合式經營」，工商時報，24版，民國83年 3月25日。
    9. 陳憲志，“影響連鎖體系經營策略選擇因素之實證研究＂，國立臺灣大學商學研究所欸出版之碩士論文，民國82年。
    10. 陳弘元，「店舖開發、商圈調查與立地評估策略分析」，流通世界，民國82年 7月，第93～96頁。
    11. 陳春霖，「外來和尚會念經，速食業紛紛換上洋將」，工商時報，23版，民國83年 2月26日。
    12. 張德元，“連鎖經營之營運策略研究＂，國立政治大學企業管理研究所未出版之碩士論文，民國73年。
    13. 彭昭英，SAS與統計分析，民國81年，四版，台北，儒林圖書有限公司。
    14. 楊國樞、文崇一、吳聰賢、李亦園等編，社會及行為科學研究法上冊，民國79年，第324～331頁。
    15. 鄧仁榮，“我國連鎖體系加盟策略之研究＂，國立臺灣大學商學研究所未出版之碩士論文，民國82年。
    16. 劉淑芳，「連鎖加盟百家爭鳴」，戰略生產力雜誌，民國82年 8月，第90～95頁。
    17. 賴山水，加盟連鎖店的行列，民國77年，台北；懋聯出版社。
    18. 賴山水，連鎖加盟事業，民國82年，台北；啟現發行股份有限公司。
    19. 戴照煜，「連鎖經營成功之道」，突破雜誌，第57期，民國79年，第85～91頁。


    1. Ashman,Richard T., ”Born In The U.S.A., “Nation’s Business, 1986, pp.41-44.

    2. Brickley,James A. and Dark,Frederick H. “The Choice of or-ganizationalform－The Case of Franchising,” Journal of Financial Economics 18,1987, pp,401-420.

    3. Carney, M. and Gedajlovic, E. “Vertical Integration in Franchise systems: Agency Theory and Resource Explntions,” Strategic management Journal, Vol.12, 1991, pp.607-629.

    4. Caves, R.E. and Murphy. W.F., Franchising: Firms, Market, and Intangible Assets, “Southern Economic Journal, Vol.42, 1976, pp.572-586.

    5. Chan,Peng.s. and Justis,Robert.T., “Franchise management in East Asia, “Academy of management Executive, Vol.4, No.22, 1990, pp.75-85.

    6. Child, J., “Organization Structure, Environment and Per-formance: The Role of Strategic Choice,” Society, Vol.6, 1972,pp.2-22.

    7. Eng,Sherri,”Down payment on dream,“ San Jose Mereury News, July 26,1993.

    8. Esther, Gal-Or., “Optimal franchising in oligopolistic mar-kets with uncertain demand,” International Journal of Ind-ustrial Organization 9, 1991, pp.343-364.

    9. Feshback, S., “Clustering in free Recall and Locns of Control,” Journal of General Psychology, 1972,pp.251-257.

    10. Hall, W.P., “Franchising: New Scope for an Old Technique,” Harvard Business Review, Vol.42, 1964, pp.60-72.

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    12. Hollander, S.C. and Omura, G.S., “Chain Store Developments and Their Political, Strategic, and Social Interdependencies,” Journal of Retailing, Vol.65, 1989,pp.299-325.

    13. Hunt Shelby D., “The Socioeconomic Consequences of the Franchise System of Distribution,” Journal of Marketing , Vol.36, 1972, pp.33-38.

    14. Hunt, S.D., “The Trend Toward Company-operated Unit in Fra-nchise Chains,” Journal of Retailing, Summer, 1973,pp.3-12.

    15. Hunt, S.D. “Franchising: Promise, Problem, Prospects,” Journal of Retailing, Vol.53, No.3, 1973, pp.71-84.

    16. Lublin Joann, “U.S.Franchisers Learn Britain Isn’t Easy,” The Wall Street Journal, August 16,1988.

    17. Kaufmann, Patrick J. and Lafontaine, F., Cost of Control: The Source of Economic Rents for McDonald’s Franchisee. Working Paper #689,1992, The University of Michigan, Ann Arbor, Michigan.

    18. Lafontaine, Francine., Contractual Arrangement as Signal-ing Devices: Evidence From Franchising. Working Paper #6/88,1992,The University of Michigan, Ann Arbor, Michigan.

    19. Lillis, C.M., Narayana, C.L. and Gilman, J.L., “Competitive Advantage Variation Over the Life Cycle of Franchise,” Journal of Marketing, 1976,pp.77-80.

    20. Martin,Robert E., “Franchising and Risk Management,” American Economic Review, Vol.78, No.5, 1988,pp.954-968.

    21. Minkler , Alanson P., “An empirical analysis of a firm’s de-cision of franchise,” Economics Letter 34, 1990, pp.77-82.

    22. Norton, S.W., “Franchising, Brand Name Capital and The En-trepreneurial Capacity Problem,” Strategic Management Jo-ural, Vol.9, 1988,pp.105-114.

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    24. Olazewski, Agnes. P., “International Marketing Strategies of U.S. Fast Food Franchises,” Development of Marketing Science, 1989, pp.123-127.

    25. Oxenfeldt, A.R. and Kelly, A.O., “Will Successful Franchise Systems Ultimately Become Wholly-owned Chains?” Journal of Retailing, Vol.44, 1969, pp.69-88.

    26. Rubin, P.H., “The Theory of the Firm and the Structure of the Franchise contract,” Journal of Law and Economics, Vol.21, 1978, pp.223-234.

    27. United Nations Centre On Transnational Corporations (UNCTC), Transnational Corporations in World Development: Trends and Prosspects, United Nations, New York, 1988, pp.415-420.

    28. Welch, Lawernce S., “Developments in International Franchi-sing,” Journal of Global Marketing, Vol.6(1/2), 1992, pp.81-96.
    Description: 碩士
    國立政治大學
    企業管理學系
    81355049
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003670
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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