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    Title: 不同價格訊息呈現方式下參考價格對消費者行為之影響
    The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
    Authors: 梁安昌
    Linag, Anne Chang
    Contributors: 張重昭
    Chang,Chung Cho
    梁安昌
    Linag,Anne Chang
    Keywords: 參考價格;消費者行為;語意暗示
    Reference Price;Consumer Behavior;Semantic Cue
    Date: 1993
    Issue Date: 2016-04-29 16:41:12 (UTC+8)
    Abstract: 以本論文研究不同價格呈現方式下,參考價格對消費者行為的影響,所採用的自變數為參考價格的高低、參考價格的表達語意與折扣幅度的大小。而欲衡量的變數是消費者對促銷的可信度、認知的價格標準移動程度、因促銷所知覺的節省程度及搜尋其它零售點所能產生的利益。
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    Description: 碩士
    國立政治大學
    企業管理學系
    G80355024
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004069
    Data Type: thesis
    Appears in Collections:[Department of Business Administation ] Theses

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