政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/88957
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 109952/140903 (78%)
造訪人次 : 46027053      線上人數 : 1002
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88957


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/88957


    題名: 不同價格訊息呈現方式下參考價格對消費者行為之影響
    The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
    作者: 梁安昌
    Linag, Anne Chang
    貢獻者: 張重昭
    Chang,Chung Cho
    梁安昌
    Linag,Anne Chang
    關鍵詞: 參考價格;消費者行為;語意暗示
    Reference Price;Consumer Behavior;Semantic Cue
    日期: 1993
    上傳時間: 2016-04-29 16:41:12 (UTC+8)
    摘要: 以本論文研究不同價格呈現方式下，參考價格對消費者行為的影響，所採用的自變數為參考價格的高低、參考價格的表達語意與折扣幅度的大小。而欲衡量的變數是消費者對促銷的可信度、認知的價格標準移動程度、因促銷所知覺的節省程度及搜尋其它零售點所能產生的利益。
    參考文獻: 中文部分:
    何志義，「消費者態度對促銷態度傾向之研究」，國立政治大學企業管理研究所未出版碩士論文，民國78 年1 月。
    高麗文，「參考價格對消費者行為的影響」`國立台灣大學商學研究所未出版碩士論文，民國81 年6 月。
    張春興，張氏心理學辭典，東華書局， 1989 年6 月初版，頁55。
    許士革，現代行銷管理，台北:商略印書館，民囡七十五年九月修三版三刷，頁428 。
    黃俊英，行銷研究一一管理與技術`台北:華泰書局，民國八十一年二月第四版，頁291-2。
    「那一種促銷效果最大」`突破雜誌，第十三期，民國75 年8 月`頁14。
    P. Kotler (Principles of Marketing: 1986) ，王志剛、陳正男合譯，行銷學原理，台北:華泰書局，氏國76 年9 月初版，頁650 。

    英文部分:
    Antil John H. ,"Conceptualization and Operationalization of
    Involvement," in Thomas Kinnear,ed., Advances in Consumer
    Research vo 1 . II, pp204.
    Assael HenrY,Consumer Behavior and Marketiing Action,4th ed.,
    pp.77. (1991)
    Batra Rajeev and Michael L. Ray (1986),"Affective Responses
    Mediating Advertising Acceptance," Journal of Consumer Research
    13 ,September,pp234-249
    Berkowitz Eric N. and John R. Walton (1980),"Contextual Influences
    on Consumer Price Responses: An Experimental Analysis,"
    Journal of Marketing Research,Vol.17,August,pp.349-58.
    Biswas Abhijit and Edward A. Blair, (1991)"Contextual Effects
    of Reference Prices in Retail Advertisements, " Journal of
    Marketing, Vol.55, July, pp.1-12.
    Blair Edward A. and E. Laird Landon,JR." The Effects of Reference
    Prices in Retail Advertisements",Journal of Marketing,
    Vol.45 (1981) ,Spring,pp.61-69.
    Cohen Joel B. and Kunal Basu (1987), "Alternative Models of
    Categorization: Toward a Contingent Processing Framework,"
    Journal of Consumer Research,Vol .13, March,pp.455-472.
    Della Bitta Albert J. ,Kent B. Monroe ,and John M. McGinnis
    (1981),"Consumer Perceptions of Comparative Price Advertisements"
    Journal of Marketing Research,Vol .18,November.pp.416-27.
    Engel James F., Roger D. Blackwel I, Paul W. Miniard, Consumer
    Behavior, sixth ed., New York: The Dryen Press, (1990)
    Erickson Gary M., Johny K. Johansson, and Paul Chao (1984),
    "Image Variables in Multi-Attribute Product Evaluations:
    Country-of-Origin Effects," Journal of Consumer Research,
    Vo I. II, September, pp. 694-699.
    Gorn Gerald J. (1982)" The Effect of Music in Advertising
    on Choice Behavior: A Classical Conditiioning Approach."
    Journal of Marketing. Vol.46. Winter, pp.94-101.
    Gotlieb Jerry B. and Dan Sarel (1991),"Effects of Price Advertisements
    on Perceived Quality and Purchase Intentions",
    Journal of Business Research, vol.22,p.195-210.
    Harold Kelly H. (1973),"The Process of Causal Attribution,"
    American Psychologist, 28(2),pp.107-128.
    Hartley Steven \\Y. and James Cross, "How Sales Promotion Can
    Work For and Against You", The Journal of Consumer Marketing
    ,Vol.5 no.3, (1988) Summer, pp.35-42.
    Helson Harry, (1964 ), “Adaptation - Level Theory " Harper &
    Row: New York.
    Holbrook Morris B. and Rajeev Batra (1987), "Assessing the
    Role of Emotion as Mediators of Consumer Responses to Advertising,"
    Journal of Consumer Reseach, December Vol.14. pp.34-44
    Holbrook and Kim P. Corfman (1985), "Quality and Value in the
    ConsumptionExperience:Phaedrus Rides Again, "in Perceived Quai
    ity, J. Jacoby and J. Olson, eds.Lexington, MA:Lexington Books,pp.31-57
    Jones Edward E.,and Daniel McGills (1976),"Correspondent Inference
    and the Attribution Cube: A Comparative Reappraisal,
    New Directions in Attribution Research, Vol.1,eds. John H.
    H. Harvey et al. ,New York: Lawrence Erlbaum Associates,pp.389-419.
    Kamins Michael A. and Lawrence J. Marks,(1988)"An Examination
    into. the Effectiveness of Two-Sided Comparative Price Appeals
    ",.Journal of the Academy of Marketing Science,Academy of Marketing
    Science,pp.64-71.
    Kotler Phi I I ip ,"Marketing Management: Analysis, Planning,
    and Control, 5th ed., (1984) New Jersey: Prentice-Hall.
    Lichtenstein Donald R., and William O. Bearden (1988)," An
    Investigation of Consumer Evaluations of Reference Price
    Discount Claims," Journal of Business Research,Vol.17,pp.189-200.
    Lichtenstein Donald R. and Wi II iam O. Bearden (1989), "Contextual
    Influence on Perceptions of Merchant-Suppl ied Reference
    Prices" ,Journal of Consumer Research ,Vol.16,Jun,pp.61.
    Lichtenstein Donald R., Peter H. Bloch, and William C. Black,
    (1988)"Correlates of Price Acceptability" ,Journal of Consumer
    Research,Vol.15,September,pp.243-252.
    Lichtenstein Donald R. ,Scot Burton and Eric J. Karson,(1991)
    " The Effect of Semantic Cues on Consumer Perceptions of Reference
    Price Ads,"Journal of Consumer Research,Vol.18,December,pp.380-391. .
    Liefeld John and Louise A. Heslop,"Reference Prices and Deception
    in Newspaper Advertising",Journal of Consumer Research,Vol.11
    (1985)March,pp.868-876.
    Lutz Richard (1986),"Quality IS as Quality Does: An Attitudinal
    Perspective on Consumer Qual ity Judgments," Presentation
    to the Marketing Science Institute Trustee` Meeting,Cambridge,MA.
    MacKenzie Scott B. and Richard J. Lutz (1989), "An Empirical
    Examination of the Structural Antecedents of Attitude-Toward
    the-Ad in an Advertising Pretesting Context," Journal of Marketing,
    Vol .53,Apri I ,pp.48-65
    McGuire William J.(1976), "Some Internal Psychological factors
    Influencing Consumer Choice", Journal of Consumer Research,
    Vol.2, March,pp.302-319
    Monroe Kent B.,(1979)"Pricing -- Making Profitable Decisions
    "Second Edition。New York: McGraw-Hill,p.44
    Nord Walter R. and Paul J. Peter, (1980)" A Behavior Modification Perspective on Marketing" ,Journal of Marketing, Spring pp.42
    Petroshius Susan M. and Kent B. Monroe (1987), "Effect of Product -Line Pricing Characteristics on Product Evaluations" ,Journal of Consumer Research,Vol.13 ,March ,pp.511-519
    Petty Richard E. and John T. Cacioppo and David Schuman(1983),"Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research. September Vol.10.pp.135-146
    Ray Michael L. and Peter H. Webb, "Three Learning Theory Traditions and Their Appl ication in Marketing,"in Ronald C.Curhan, ed., Combined Proceedings of the American Marketing Association, Series No.36 (1974),pp.100-103.
    Rothschild Michael L. and William C. Gaidis (1981)"Behavioral Learning Theory: Its Relevance to Marketing and Promotions," Journal of Marketing,Vol .45 Spring,pp.70-78
    Sherif,Carolyn (1963), "Social Categorization as a Function
    of Latitude of Acceptance and Series Range", Journal of Abnormal Social Psychology, 67, August,p.p. 199-214
    Skinner B. F. ,(1938)The Behavior of Organism: An Experimental Analysis (New York: Appleton-Century-Crofts)
    Steenkamp Jan-Benedict E.M. (1990), "Conceptual Model of the
    Quql ity Perception Process" ,Journal of Business Research,vol.21,p.317。
    Stigler George J. (1961), "The Economics of Information" ,Journal of Political Economy,Vol.69,June,pp.213-225.
    Swayer Alan G. and Peter H.Dickson,"Psychological Perspectives on Consumer Response to Sales Promotion", Research on Sales Promotion: Collected Papers, K. E. Jaz., Cambridge,MA : Marketing Science Institute,(1984) pp.1-21.
    Thaler Richard ,(1985)"Mental Accounting and Consumer Choice", Marketing Science, Vol.4 Summer,pp.199-214
    Urbany Joel E., William O. Bearden, and Dan C. Weilbaker,(
    1988)," The Effect of Plausible and Exaggerated Reference
    Prices on Consumer Perceptions and Price Search," Journal
    of Consumer Research,Vol .15,pp.95-110.
    Urbany Joel E. and Peter R. Dickson (1991), "Consumer Normal
    Price Estimat ion : Market Versus Persona I Standards," journal of Consumer Research,Vol .18,pp.45-51.
    Wright Peter,"The Cognitive Processes Mediating Acceptance of Advertising,"Journal of Marketing Research 10 (1973),February,pp.53-62.
    Zeithaml Valarie A. (1988), "Consumer Perceptions of Price,
    Qual ity, and Value:A Means-Ead Model and Synthesis of Evidence",journal of Marketing,Vol.52,july , pp. 3-5 .
    描述: 碩士
    國立政治大學
    企業管理學系
    G80355024
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002004069
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

    文件中的檔案:

    沒有與此文件相關的檔案.



    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋