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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88960
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88960


    Title: 電子資料交換對食品飲料業行銷通路影響之研究
    Effects of Electronic Data Interchange in Marketing Channels of Grocery Industry
    Authors: 胡國材
    Hu, Sunny
    Contributors: 黃思明
    洪順慶

    Hwang,Syming
    Horng,Shun-Ching

    胡國材
    Hu, Sunny
    Keywords: 電子資料交換
    行銷通路
    流通業
    Electronic Data Interchange
    Marketing Channels
    Grocery Industry
    Date: 1993
    Issue Date: 2016-04-29 16:41:22 (UTC+8)
    Abstract: 近年來由於資訊科技的發達與通訊網路的開放,國內流通業者逐漸意識到資訊科技的可得性與重要性,尤其是電子資料交換(EDI) 近來在國內更是方興未艾,成為業者因應通路革命的一大競爭武器。本研究主要是探討行銷通路與 EDI的互動關係,分析 EDI應用對通路體系效益的影響以及個別通路成員所分配到的成本效益,並說明第三者機構 (如政府單位與加值網路業者) 在推動 EDI 交易的角色定位。本研究屬於探索性研究,主要是藉由實地訪談國內食品飲料業的上中下游廠商,參考國外相關文獻,以探討通路成員目標、政府機構、組織特質對 EDI應用策略的影響,進一步分析 EDI交易對通路結構、通路關係、及通路效益的衝擊。經由理論與實務之觸發印證,本研究發現在通路系統中,由於零售商與供應商的通路地位不同,不但引進 EDI的動機有所差異,由電子連線交易中所獲致的效益亦有層次之分。此外,在建立 EDI系統初期,政府機構的介入有其必要性,而加值網路業者在通路系統中的角色亦將益形重要。最後,必須強調的是 EDI系統雖然對後勤活動的助益最顯而亦見,但是與 POS系統相結合應
    Reference: 參考文獻
    一、中文部分
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    陳怡文,企業運用電子資料交換( EDI)之條件探討,國立交通大學管理科學研究所碩士論文,民國80年6月。
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    二、英文部分
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    Description: 碩士
    國立政治大學
    企業管理學系
    G80355032
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004076
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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