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    Title: 中日產品品牌形象之研究
    Authors: 藍美英
    Contributors: 洪順慶
    藍美英
    Keywords: 品牌形象
    品牌態度
    地主國形象
    Brand image
    Brand attitude
    Date: 1993
    Issue Date: 2016-04-29 16:42:58 (UTC+8)
    Abstract: 根據過去國內外做過的研究調查結果顯示,對於台灣製的 買主和消費者
    Reference: 中文部份:
    朱淑芬,誰的行情俏?國產品、外國貨購買備好調查,突破雜誌,76年10月,第27期,PP.10-23
    吳裕民,本國學生對國產品與進口品態度差異之研究,台灣大學商學研究所未出版碩士論文,民國77 年7 月
    許士軍,新加坡消費者對不同來源地產品之知覺及態度,管理評論,民國76年7月,PP.5-23
    張秀惠,產品屬性、個人特徵與來源國形象之研究--以家電產品為例,台灣大學商學研究所未出版碩士論文3 民國78 年7 月
    陳郁然,行銷上的隱形人-品牌力,突破雜誌,民國75年11月,第16期,PP.114-115
    黃鈺文,不同品牌來源國與製造地形象對消費者產品態度的影響,政治大學國際貿易研究所未出版碩士論文,民國80 年7 月
    連聰政,不同來源國工業品供應商之形象研究,政治大學企業管理研究所未出版碩士論文,民國77 年7 月
    曹為實,國外買主對我國產品品質評價與購買意願之研究--以12項產品為例,台灣大學商學研究所未出版碩士論文,民國77 年7 月
    詹炳發,台灣地區消費者對外國產品態度之研究,政治大學企業管理研究所未出版碩士論文,民國62 年7 月
    熊子傑,國內外人士對我國資訊產品態度之研究,台灣大學商學研究所未出版碩士論文,民國78 年7 月
    裘明昌,大台北地區消費者對各國服飾產品態度之研究,政治大學企業管理研究所未出版碩士論文,民國79 年7 月
    廖彩卿,消費市場產製國別購買品偏好之研究,淡江大學企業管理研究所未出版碩士論文,民國79 年7 月
    國家產品新形象,中華民國對外貿易發展協會,民國81 年10月
    英文部份:
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    Howard, Donald G. and Block, Brian, " New Zealand Consumers` Attitudes Toward Imported Products," Journal of International Consumer Marketing, Vol.4, 1992, pp.17-33
    Jaffe, Eugene D. and Nebenazhl, Isrsel D., " Alternative Question-aire Formats for Country Image Studies," Journal of Marketing Research, Vo1 21, Nov. 1984, ppA63-471
    Jonansson, Johny K. and Nebenzahl, Israel D., "Multinational Production: Effect on Brand Value," Journal of International Business Studies, Fall 1986, pp.101-126
    Johansson, Johny K., Douglas, Susan P., and Nonaka, Ikujiro, " Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective," Journal of Marketing Research, Vo1 22, Nov. 1985, pp.388-396
    Khanna, Sri Ram, "Asian Companies and the Country Stereotype Paradox: An Empirical Study," Columbia Journal of World Business, Summer 1986, pp.29-38
    Nagashima, Akira, "A Comparison of Japanese and U.S. Attitudes Toward Foreign Products," Journal of Marketing, Vo1 34, January 1970, pp.68-74
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    Papadopoulos, N. G., Heslop, L. A., Graby, F., and Avlonitis, G., "Does `Country-of-Origin` Matter? Some Findings From a Cross-Cultual Study of Consumer Views-About Foreign Products," Working Paper, October 1987, Marketing Science Institute
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    Solomon, Michael R., Consumer Behavior, Allyn and Bacon, Inc., 1992
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    80351020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004157
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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