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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/89331
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89331


    Title: 臺產院線錄影帶中,高山族與非高山族塑像之研究--社會心理與文化傾向的探討
    Authors: 楊大和
    YANG, DA-HE
    Contributors: 林邦傑
    LIN, BANG-JIE
    楊大和
    YANG, DA-HE
    Keywords: 原住民
    族群組合
    塑像
    社會心理學
    文化
    SOCIAL-PSYCHIATRY
    CULTURE
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:20:59 (UTC+8)
    Abstract: 刻板印象對人們的認知、感情、行為有相當的影響,而族群刻板印象更會妨礙了族群之間的同化與互動,形成社會問題。在探究族群刻板印象塑成的原因時發現:大眾傳播媒介是一項重要的成因。以臺灣本土而言,近年來,錄影帶已經成為一項新興的視聽媒介,一般民眾每週花費相當的時間在電視錄影帶的欣賞上面。
    因此,本研究的主要目的在利用內容分析的方法,分析國內臺產錄影帶所塑造的高山族與高山族形象,以瞭解此二族群在場景變項(包括:場景地理位置、場景背景、人物整合程度和人物互動程度)、社會人口變項(包括:角色重要性、性別、年齡、體型、職業等級、職業聲望、收入、教育程度、社經地位)和行為變項(包括:族群組合、行為方向、行為表現方式、行為類別、反社會行為、利社會行為和飲酒行為)上的呈現情形有無差異存在。
    本研究的樣本取自所有影片中有高山族角色人物的臺產院線錄影帶,除了有四部影片因為年代較早不易取得以外,其餘共有十八部影片全部納入作為本研究的分析樣本。各影片經過觀察、分析、登錄、分數轉化之後,以卡方考驗和平均數t 考驗加以分析,逐次納入各有關的控制變項。
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