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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/89331
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89331

    Title: 臺產院線錄影帶中,高山族與非高山族塑像之研究--社會心理與文化傾向的探討
    Authors: 楊大和
    Contributors: 林邦傑
    Keywords: 原住民
    Date: 1992
    Issue Date: 2016-05-02 15:20:59 (UTC+8)
    Abstract: 刻板印象對人們的認知、感情、行為有相當的影響,而族群刻板印象更會妨礙了族群之間的同化與互動,形成社會問題。在探究族群刻板印象塑成的原因時發現:大眾傳播媒介是一項重要的成因。以臺灣本土而言,近年來,錄影帶已經成為一項新興的視聽媒介,一般民眾每週花費相當的時間在電視錄影帶的欣賞上面。
    本研究的樣本取自所有影片中有高山族角色人物的臺產院線錄影帶,除了有四部影片因為年代較早不易取得以外,其餘共有十八部影片全部納入作為本研究的分析樣本。各影片經過觀察、分析、登錄、分數轉化之後,以卡方考驗和平均數t 考驗加以分析,逐次納入各有關的控制變項。
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