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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/89531
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89531


    Title: 電視廣告的性別角色分析
    Authors: 王宜燕
    Contributors: 羅文輝
    王宜燕
    Date: 1991
    1990
    Issue Date: 2016-05-02 16:58:34 (UTC+8)
    Reference: 參考書目
    一、中文部分
    李美枝(民79 年) 女性心理學。台北:大洋。
    梁濃剛(民78 年) 回歸佛洛依德。 台北:遠流。
    趙彥寧(民79 年) 意識型態-司迪麥-性別角色。清華大學社會人類研究所碩士論文。

    二、英文部分:
    Althusser. L.(1971). "Ideology and Ideological State Apparatuses. "Lenin and Philosophy and Other Essays. New York and London: Monthly Review Press.
    Butler. Matida and William Paisley (1980). Women and the Mass Media. New York: Human Sciences Press.
    Chodorow. Nancy(1974). "Family Structure and Feminine Personality. "in Woman. Culture & Society. Michelle Zimbalist Rosaldo (ed.) Standford: Standford University Press.
    Courtney. Alice E. and Sara Wernick Lockeretz(1971). "A Woman`s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements,"Journal of Marketing Research. 8(Feb.): 94-95. Courtney , Alice E. and Thomas W. Whipple(1980), Sex Stereotyping in Advertising: An Annotated Bibliography. Cambridge, Mass. : Marketing Science Institute.
    Courtney,Alice E. and Thomas W. Whipple(1983), Sex Stereotyping in Advertising. Toronto: D.C. Heath and Company.
    Courtney, Alice E. and Thomas W. Whipple (1974), "Women in T.V. Commercials, "Journal of Communication. 24(Spring):110-118.
    Courtney,Alice E. and Thomas W. Whipple(1978), Canadian Perspectives on Sex Stereotyping in Advertising. Ottawa: Advisory `Council on the Status of Women.
    Cowie,Elizabeth (1977). "Women Representation and the Image, "Screen Education. 23:15.
    Dominick. Joseph and Gail E. Rauch(1972),"The Image of Women in Network T.V. Comillercials, "Journal of Broadcasting. 16(Summer): 259-265
    Ferguson, Jill Hicks et. al.(1990), "In the Pages of Ms.: Sex Role Portrays of Women in Advertising." Jounal of Advertising. 19(Nov.):40-51.
    Frued, Sigmund (1938), The Interpretation of Dreams. New York: Basic Books.
    Grosz, Elizabeth(1990), Jacques Lacan: A feminist introduction. London: Routledge .
    Hennessee, Judith Adler and Joan Nicholson (1972), "Now Says: Commercials Insult Women." New York Times Magazine. 28(May):12
    Horner, M. S. (1972), "Toward on Understanding of Achievement Related Conflicts in Woman, "Journal of Social Issues. 28:157-176
    Lacan, Jacques(1977), ECRITS: A SELECTION. London: Tavistock.
    Leiss, William and Stephen Kline(1986), Social Communication in Advertising. London: Methuen.
    Marecek, Jeanne et al. (1978), "Women as T.V. Experts: The Voice of Authority?" Journal of Communication. 28(Winter):159-158.
    McArthur, Leslie Z. and Beth G. Resko(1975), ." The Portrayal of Men and Women in American Television Commercials, "Journal of Social Psychology. 97 (Dec.): 209-220.
    Merton, Robert K. (1968), Social Theory and Social Structure. New York: Free Press.
    Mitchell, Juliet(1974), Psychoanalysis and Feminism. Landon: Allen Lane.
    O`Donnell, William and Karen J. (1978), " ? Update: Sex-Role Messages in T.V. Commercials," Journal of Communication.28(Winter):156-158.
    Pingree, Suzanne et al. (1976). "A Scale for Sexism," Journal of Communication.26(Autumn):193-200
    Scott, Rosemary (1976), The Female Consumer. New York: John Wiley.
    Thompson, John B. (1984), Studies in the Theory of Ideology. Oxford: Basil Blackwell.
    Vestergaard, Torben and Kim SchrOder (1985), The Language of Advertising. Oxford: Basil Blackwell.
    Weedon, Chris (1987), Feminist Practice & Poststructuralist Theory. Oxford: Basil Blackwell.
    Williamson, Judith (1984), Decoding Advertising. New York: Marion Boyards Publishers Inc ..
    Description: 碩士
    國立政治大學
    新聞學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005045
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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