| Reference: | 參考書目
一、中文部份
1.劉水深，產品規劃與策略運用，(台北:作者自版，民國七十年十一月)。
2.高熊飛編譯，國際行銷學，(台北:華泰書局，民國七十一年二月再版)
3.黃俊英，「開拓國際市場整體行銷策略」，台北市銀月刊第十卷第七期，民國六十八年七月。
4.高瑞麟編譯，國際行銷學，(台北:華泰書局，民國七十六年七月初版)。
5.許士軍，「加速建立我國世界貿易網之研究」，行政院研考會編印，民國六十四年八月。
6.許士軍，現代行銷管理，(台北:商略印書館，民國七十二年七月最新修訂版)
7.洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月。
8.黃俊英，行銷研究──管理與技術，(台北:華泰書局，民國七十七年三版)。
9.林清山，多變項分析統計法，(台北:東華書局，民國七十五年四版)。
10.賴鑫奎，對經銷商管理與控制之研究──台灣家電業實例研究，政大企研所未出版碩論文，民國七十年六月。
11.沈瑞榮，外銷績優廠商行銷通路結構之研究，政大國際貿易研究所未出版碩士論文，民國七十一年六月。
12.劉水深編譯，日本如何進軍世界市場，(台北:華泰書局，民國七十五年五月初版)。
二、 英文部份
1. Louis W. Stern & AdelⅠ. El - Ansary, Marketing Channels, (台北:華泰書局翻印,1983)。
2. Michael Etgar, "Channel Environment and Channel Leadership", Journal of Marketing Research, Vol. 14, (Feb. 1977).
4. F. Robert Dwyer & M. Ann Welsh, "Environmental Relationship of The Internal Political Economy of Marketing Channels", Journal of Marketing Research, Vol. 12. (Nov. 1985).
5. Louis P. Buckliu, "A Theory of Channel Control", Journal of Marketing, (Jan. 1973).
6. Helmy H. Daligh, The Marketing Channel : A Conceptual Viewpoint, (N. Y. : John Wiley & Sons Inc. 1967).
7. Robert W. Little, "The Marketing Channel: Who Should Lead This Extra-Organization?", Journal of Marketing, Vol. 34. (Jan. 1970).
8. William M. Pride & D. C. Ferrall, Marketing: Basic Concepts And Decision, (Houghton Miffin Company, 1977).
9. AdelⅠ. El-Ansary & Louis W. Stern. "Power Measurement in The Distribution Channel", Journal of Marketing Research, Vol. IX, (Feb. 1972).
10. AdelⅠ. El Ansary, Determinants of Power Dependence in The Distribution Channel", Journal of Retailing, Vol. 5, No. 2, (Summer, 1975).
11. Simon Hebert, "Notes on The Observation And Measurement of Power", Journal of Political Economy, Vol. 15, (Nov. 1953).
12. Shelby D. Hunt & John R. Nevin, "Power in A Channel of Distribution: Source And Consequences", Journal of Marketing Research , Vol. XI (May, 1974).
13. Robert F. Lusch, "Sources of Power: Their Impact On Intrachannel Conflict", Journal of Market Research, (Nov. 1976).
14. Michael Etgar, "Selection of An Effectine Channel Control Mix", Journal of Marketing, (July, 1978).
15. Donald J. Bowersox, Management in Marketing Channel, (Mc Gran - Hill Inc. 1980).
16. John L. Swasy, "Measuring The Bases of Social Power", Advances in Consumer Research, Vol. 6, (Axn Arbor: Association for Consumer Research, 1979).
17. A. J. Alton, Marketing Channels: A system viewpoints, (Homewood, Illinois: Richard D. Irwin. Inc. 1971).
18. John F. Gaski & John R. Nevin, "The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel", Journal of Marketing Research, Vol. XXII, (May, 1985).
19. R. M. Steers, Problems in the Measurement of Organizational Effectiveness", Administrative Science Quartly, Vol. 20, (Summer, 1975).
20. James C. & James A. Narus, "A Model of the Distributive`s Perceptive of Distribution-Manufacturer Working Relation-ships", Journal of Marketing, Vol. 48, (Fall, 1984).
21. John F. Gaski, "Interrelations Among a Channel Entity`s Power Surces : Impact of the Exercise of Reward and Coercision on Expert, Referent, and Legitimate Power Sources", Journal of Marketing Research, Vol. XXII, (Feb. 1986).
22. Patrick L. Schul, William M. Pride & Taylor L. Little, "The Impact of Channel Leadership Behavior on Intrachannel Conflict", Journal of Marketing, Vol. 47, (Summer, 1983).
23. Kahler, International Marketing, (台北:華泰書局翻印, 1985).
24. Louis W. Stern & Frederick D. Sturdivant, "Customer - Driven Distribution Systems", Harvard Business Review, (July-Aug. 1987). |
