| Reference: | 參考書目
一、中文部份
1.王錦樹(民七六)「刀口上的收視率」，遠見雜誌，四月一日，頁二六。
2.方蘭生、曾季隆(民七五)民眾對大眾傳播媒體之期望與評價。台北:行政院新聞局專題研究調查報告。
3.任玉(民六一)家庭主婦收看電視連續劇機動之研究。台北:國立政治大學新聞研究所碩士論文。
4.吳心柳(民七一)「收視率不是創子手」，聯合報，五月七日。
5.李金銓(民七十)大眾傳播學。台北:國立政治大學新聞研究所。
6.李崇壁(民六九)現代廣告學。台北:希代出版公司。
7.李瞻、汪琪(民七二)社會各界對電視聯播節目反映意見之調查研究。台北:行政院新聞局專題研究報告。
8.李瞻等(民七四)當前電視的新課題。台北:行政院文化建設委員會。
9.卓?志(民七五)「電視節目問牽引效果初探」，民意月刊，一一0期，頁七九~八六。
10.林清山(民六九)心理與教育統計學。台北:東華書局。
11.徐佳士等(民六四)台灣地區民眾傳播行為研究。台北:國立政治大學新聞研究所。
12.徐佳士等(民六四)台灣地區大眾傳插過程與民眾反應之研究。台北:行政院國科會六十四年度專題研究報告。
13.徐佳士(民七十)「電視的劊子手」，天下雜誌，四月一日，頁三三。
14.徐佳士(民七三)從倫理到科技:一束傳播課題的新探討。台北:台北市新聞記者公會。
15.祝基瀅(民七五)我國新聞學與大眾傳播學研究現況之分析。台北:行政院國科會七十五年度專題研究報告。
16.陳以瑚(民七一)台北市民收看電視電視動機之研究。台北:國立政治大學新聞研究所碩士論文。
17.陳世敏(民七二)大眾傳播與社會變遷。台北:三民書局。
18.陳世敏(民七二)「都是收視率惹的禍?」六篇，民生報，五月卅一日~六月五日。
19.陳世敏(民七六)兒童收看電視情形暨電視節目對兒童之影響。台北:行政院新聞局。
20.陳世敏(民七六)媒介文化:批判與建言。台北:久大出版公司。
21.張曉琴(民七二)台灣地區民眾收看電視綜藝節目的動機與行為之研究。台北:國立政治大學新聞研究所碩士論文。
22.楊孝?(民六七)電視與電視問題。台北:作者自印。
23.楊國樞等(民六九)社會及行為科學研究法上下冊。台北:東華書局
24.楊惠娥(民六九)台北市國小高年級學童收看電視益智猜謎節目動機之研究。台北:國立政治大學新聞研究所碩士論文。
25.臺灣電力公司(民七四)台灣地區家用電器普及狀況調查研究報告。台北:台灣電力公司。
26.鄭真(民七五)台灣地區各種收視率調查方法之比較研究。台北:國立政治大學新聞研究所碩士論文。
27.鄭瑞城、陳世敏(民七一)電視使用程度與使用動機之研究──以台北市十八歲以上成人為例。台北:行政院新聞局專題研究報告。
28.鄭瑞城(民七二)台灣地區成人收看電視行為與動機之研究。台北:行政院新聞局專題研究報告。
29.樊志育(民七三)「台灣廣告事業發展的方向」，廣告時代月刊，頁二0~二三。
30.樊志育(民七三)廣告效果研究。台北:三民書局。
31.賴國洲(民七五)電視收視率調查與電視媒體、廣告分配、節目企劃製作之關聯性。台北:行政院新聞局專題研究報告。
32.曠湘霞(民七二)台灣地區成人收看社教與聯播節目的行為與動機之研究。台北:行政院新聞局專題研究報告。
33.曠湘霞(民七二)成人觀看電視與公共事務參與之關聯性研究。台北:國科會七十一年度專題報告。
34.曠湘霞(民七四)電視與觀眾。台北:作者自印。
35.陸中明(民民七六)「旁觀美國收視率調查大戰」，廣播月刊，四月，頁四0~四二。
二、英文部份
1. Atkin, David and Barry Litman (1986). "Network TV programming : economics, audiences and the ratings game, 1971~1986." Journal of Communication. 36, 3: 32-50.
2. Babbe, Earl R.(1973). Survey Research Methods. California: Wadsworth Publishing Compamy Inc.
3. Barwise, T.P.,A.S.C. Ehrenberg and G.J. Goodhardt (1982), "Glued to the box?: patterns of TV repeat-viewing." Journal of Communication. 32, 4: 22-29.
4. Barwise, T.P. and A.S.C. Ehrenberg(1984). "The reach of TV channels," International Journal of Research in Marketing. 1: 37-49.
5. Barwise, T.P.(1986)."Repeat-viewing of prime-time TV series." Journal of Advertising Research (Aug/Sept): 9-14.
6. Banks, S. and A.D. Kirsch (1962). "Program types defined by factor analysis." Journal of advertising Research. 2: 29-31.
7. Bauer, R.(1964). "The obstinate audience: the influence process from the point of view of social communication. "reprinted in Wilbur Schramm and Donald Roberts(eds). The Process and Effects of Mass Communication. Urbana: University of Illinois Press.
8. Blumler, J.G.(1979). "The role of theory in uses and gratifications studies." Communication Research. 6: 9-36.
9. Bowman, G. M. and J. Farley (1972), "TV viewing: application of a formal choice model, " Applied Economics, 4: 245-259.
10. Bruno, Albert W. (1973), "The network factor in TV viewing," Journal of Advertising Research, 13: 33-39.
11. Darmon. R. (1976). "Determinants of TV viewing." Journal of Advertising Research, 16: 17-20.
12. Epstein, Edward Jay (1973), News from Nowhere, N.Y.: Vintage Books.
13. Frank, Ronald E., James C. Becknell and James D. Clokey (1971), "Television program types." Journal of Marketing Research. 8: 204-211.
14. Gensch, Dennis and Paul Shaman (1980), "Models of competitive television ratings." Journal of Marketing Research, 17: .307-315.
15. Gerbner, George and Larry Gross (1976), "Living with television: the violence profile." Journal of Communication. 26: 173-199.
16. Goodhardt, G.J. and A.S.C. Ehrenberg (1969). "Duplication of television viewing Between and within channels." Journal of Marketing Research. 6: 169-178.
17. Goodhardt, G.J., A.S.C. Ehrenberg and M.A. Collins (1975), The Television Audience : Patterns of Viewing. London: Saxon House.
18. Headen, Robert S., Jay E. Klompmaker and Roland T. Rust (1979). "The duplication of viewing law and television media schedule evaluation." Journal of Marketing Research. 16: 333-340.
19. Henrikson, Frank (1985), "A new model of the duplication of television viewing: a behaviorist approach, " Journal of Broadcasting & Electronic Media. 29: 135-145.
2O. Horen, J. H. (1980), "Scheduling of network television programs," Management Science, 26, 4: 354-370.
21. Katz, E., J.G. Blumler and M. Gurevitch (1974), "Utilization of mass communication by the individual." in J.G. Blumler and E. Katz (eds.). The Uses of Mass Communication. Beverly, CA: Sage.
22. Lehwann, Donald R. (1971). "Television show preference: application of a choice model," Journal of Marketing Research, 18: 47-55.
23. Levy, Mark R. and Edward L. Fink (1984), "Home video recorders and the transience of television broadcasts," Journal of Communication. 34, 2: 56-70.
24. Lin, Nan (1976), Foundations of Social Research. New York: Mcgraw-Hill Inc.
25. Mcquail, Danis (1983). Mass Communication Theory. London: Sage.
26. Owen, Bruce M., Jack H. Beebe and Willard Manning (1974), Television Economics. Lexington, Mass.: D.C. Heath.
27. Pai, Ya-Long (1976), An Examination of Television Audience Measurement Method in the United States and the Republic of China. Master thesis of University of Texas at Austin.
28. Rao, Vithala R. (1975), "Taxonomy of television programs based on viewing behavior." Journal of Marketing Research, 12: 355-358.
29. Robinson, John P. (1977), How Americans Use Time. New York: Praeger.
30. Robinson, John P. (1981), "Television and leisure time: A new scenario," Journal of Communication, 31, 1: 120-131.
31. Shuchman, A. (1968), "Are there laws of consumer behavior?" Journal of Advertising Research. 8: 19-28.
32. Signorielli, Nancy (1986). "Selective television viewing: a limited possibility." Journal of Communication, 36, 3: 64-76.
33. Swanson, D. L. (1979), "The continuing Evolution of the uses and gratification approach." Communication Research, 6: 3-7.
34. Tiedge, James T. and Kenneth J. Ksobiech (1986). "The lead-in strategy for prime-time TV: Does it increase the audience?" Journal of Communication. 36, 3: 51-63.
35. Traub, James (1985), "The world according to Nielson: who watches television—and why," Channels (January /February): 26–71.
36. Wakshlag, Jacob J., Donald E. Agostino, Herbert A. Terry, Paul Driscoll and Bruce Ramsey (1983). "Television news viewing and network affilition changes." Journal of Broadcasting, 27: 53-68.
37. Wakshlag, Jacob and William Jenson Adams (1985), "Trends in program variety and the Prime time access rule." Journal of Broadcasting & Electronic Media, 29: 23-34.
38. Webster, James G. and Jacob J. Wakshlag (1982), "The impact of group viewing on patterns of television program choice." Journal of Broadcasting. 26: 445-455.
39. Webster, James G. and Jacob J. Wakshlag (1983), "A theory of television program choice." Communication Research. 10, 4: 430-446.
40. Webster, James G. (1985), "Program audience duplication: a study of television inheritance effects." Journal of Broadcasting & Electronic Media, 29, 2: 121-133.
41. Wober, J. M. (1980), Chance and Choice: Changes in the Distribution of Viewing Across Programme Types, When their Availability is Altered. London: IBA Special Report.
42. Wober, J.M. (1982), Programme Type and Audience Size: Resisting the Pull of Peaktime and Pointing Towards Ways in which Greater Choice May be used. London: IBA Special Reprot.
43. Wober, J. Mallory and Barrie Gunter (1986), "Television audience research at Britain`s Independent Broadcasting Authority, 1974-1984," Journal of Broadcasting & Electronic Media, 30, 1: 15-31. |
