| 參考文獻: | Arndt, J. (1967). Word of mouth advertising and informal communication. Risk Taking and Information Handling in Consumer Behavior, 188-239.
Arora, R., & Arora, A. (2004). The impact of message framing and credibility: Findings for nutritional guidelines. Services Marketing Quarterly, 26 (1), 35-53.
Arora, R., Stoner, C., & Arora, A. (2006). Using framing and credibility to incorporate exercise and fitness in individuals` lifestyle. Journal of Consumer Marketing, 23(4), 199-207.
Bacharach, M., & Gambetta, D. (2000). Trust as type identification. Trust and Deception in Virtual Societies. Kluwer Academic Publishers, 1–26.
Barber, K. S., & Kim, J. (2001). Belief revision process based on trust: Simulation experiments. Paper presented at the In Proceedings of Autonomous Agents ’01 Workshop on Deception, Fraud, and Trust in Agent Societies.
Beales, H., Mazis, M. B., Salop, S. C., & Staelin, R. (1981). Consumer search and public policy. Journal of Consumer Research, 11-22.
Bhattacherjee, A. (2002). Individual trust in online firms: Scale development and initial test. Journal of Management Information Systems, 19(1), 211-241.
Bordia, P., & Rosnow, R. L. (1998). Rumor rest stops on the information highway transmission patterns in a computer-mediated rumor chain. Human Communication Research, 25(2), 163-179.
Bradrach, J. L. (1989). ECCLES. RG Price, Authority, and trust. Annual Review of Sociology, 15, 97-118.
Burgoon, M. (1989). Messages and persuasive effect. Message Effects in Communication science, 127.
Cacioppo, J. T., Kao, C. F., Petty, R. E., & Rodriguez, R. (1986). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51(5), 1032-1043.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business research, 295, 336.
Cohen, P. R., Morgan, J. L., & Pollack, M. E. (1990). Intentions in communication: MIT Press.
Corritore, C. L., Marble, R., Kracher, B., & Wiedenbeck, S. (2005). Measuring online trust of websites: Credibility, perceived ease of use, and risk.
Dardis, F. E., & Shen, F. (2008). The influence of evidence type and product involvement on message-framing effects in advertising. Joural of Consumer Behavior, 7(3), 22.
Donavan, D. T., Mowen, J. C., & Chakraborty, G. (1999). Urban legends: the word-of-mouth communication of morality through negative story content. Marketing Letters, 10(1), 23-35.
Ducoffe, R. H. (1996). Advertising value and advertising on the Web. Journal of Advertising Research, 36(5).
Elster, J. (1989). Social norms and economic theory. The Journal of Economic Perspectives, 99-117.
Engel, R. A., & DeRubeis, R. J. (1993). The role of cognition in depression. Psychopathology and Cognition, 83-119.
Finnegan, J. R., & Viswanath, K. (2002). Communication theory and health behavior change. Health Behavior and Health Education: Theory, Research, and Practice, 361.
Flavian, C., Guinal?u, M., & Torres, E. (2005). The influence of corporate image on consumer trust. Internet Research, 15(4), 447-470.
Flavian, C., & Guinaliu, M. (2005). The influence of virtual communities on distribution strategies in the internet. International Journal of Retail & Distribution Management, 33(6), 405-425.
Folkes, V. S. (1984). Consumer reactions to product failure: An attributional approach. Journal of Consumer Research, 398-409.
Frewer, L. J., Howard, C., Hedderley, D., & Shepherd, R. (1996). What determines trust in information about food-related risks? Underlying psychological constructs. Risk Analysis, 16(4), 473-486.
Gabarro, J. J. (1978). The development of trust, influence, and expectations. Interpersonal Behavior: Communication and Understanding in Relationships, 290, 303.
Gefen, D., & Straub, D. (2003). Managing user trust in B2C e-services. e-Service Journal, 2(2), 7-24.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research, 17(4), 454.
Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 404-420.
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion: Yale University Press New Haven.
Howard, D. J., & Gengler, C. (2001). Emotional contagion effects on product attitudes. Journal of Consumer Research, 28(2), 189-201.
Janis, I. L., & Feshbach, S. (1953). Effects of fear-arousing communications. Journal of Abnormal and Social Psychology, 48(1), 78-92.
Johnson-George, C., & Swap, W. C. (1982). Measurement of specific interpersonal trust: Construction and validation of a scale to assess trust in a specific other. Journal of Personality and Social Psychology, 43(6), 1306-1317.
Jones, L. W., Sinclair, R. C., & Courneya, K. S. (2003). The effects of source credibility and message framing on exercise intentions, behaviors, and attitudes: An integration of the elaboration likelihood model and prospect theory. Journal of Applied Social Psychology, 33(1), 179-196.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica: Journal of the Econometric Society, 263-291.
Keren, G. (2007). Framing, intentions, and trust–choice incompatibility. Organizational Behavior and Human Decision Processes, 103(2), 238-255.
Kim, D., & Benbasat, I. (2003). Trust-related arguments in internet stores: A framework for evaluation. Journal of Electronic Commerce Research, 4(2), 49-64.
King, K. W., & Reid, L. N. (1990). Fear arousing anti-drinking and driving PSAs: do physical injury threats influence young adults. Current Issues and Research in Advertising, 12(1), 155-175.
Kiousis, S. (2001). Public trust or mistrust? Perceptions of media credibility in the information Age. Mass Communication & Society, 4(4), 381-403.
Kong, W., & Hung, Y. (2006). Modeling initial and repeat online trust in B2C e-commerce. Paper presented at the Hawaii International Conference on System Sciences.
Lin, W. K. (2005). Inoculation to resist attacks. Asian Journal of Communication, 15(1), 85-102.
Lutz, R. J., MacKenzie, S. B., & Belch, G. E. (1983). Attitude toward the ad as a mediator of advertising effectiveness: determinants and consequences. Advances in Consumer Research, 10(1), 532-539.
MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 130-143.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 709-734.
McGuire, W. J., & Papageorgis, D. (1961). The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. Journal of Abnormal and Social Psychology, 62, 327.
Menon, A. M., Deshpande, A. D., Perri, M., & Zinkhan, G. M. (2002). Trust in online prescription drug information among internet users -- The impact on information search behavior after exposure to direct-to-consumer advertising. Health Marketing Quarterly, 20(1), 17 - 35.
Mills, J., & Jellison, J. M. (1967). Effect on opinion change of how desirable the communication is to the audience the communicator addressed. Journal of Personality and Social Psychology, 6(1), 98.
Mitchell, V. W. (1992). Understanding consumers’ behavior: can perceived risk theory help? Management Decision, 30(3), 26-31.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20.
Peterson, W. A., & Gist, N. P. (1951). Rumor and public opinion. American Journal of Sociology, 159-167.
Petty, R. E., & Wegener, D. T. (1991). Thought systems, argument quality, and persuasion. The Content, Structure, and Operation of Thought Systems, 147.
Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. Journal of Strategic Information Systems, 11(3-4), 271-295.
Robertson, T. S., Zielinski, J., & Ward, S. (1984). Consumer behavior. Glenview, IL: Scott, Foresman.
Rosnow, R. L., & Fine, G. A. (1991). Inside rumor: A personal journey. American Psychologist, 46(5), 484–496.
Rotfeld, H. J. (1997). There are threats and (maybe) fear-caused arousal: Theory and confusions of appeals to fear and fear arousal itself. Journal of Advertising, 45-59.
Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The strategic use of gain-and loss-framed messages to promote healthy behavior: How theory can inform practice. Journal of Communication, 56(s1), 202-220.
Rotter, J. B. (1967). A new scale for the measurement of interpersonal trust 1. Journal of Personality, 35(4), 651-665.
Sillence, E., Briggs, P., Fishwick, L., & Harris, P. (2004). Trust and mistrust of online health sites. Paper presented at the Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
Smithson, M. (1999). Conflict aversion: preference for ambiguity vs conflict in sources and evidence. Organizational Behavior and Human Decision Processes, 79(3), 179-198.
Sternthal, B., Dholakia, R., & Leavitt, C. (1978). The persuasive effect of source credibility: Tests of cognitive response. Journal of Consumer Research, 252-260.
Tam, K. Y., & Ho, S. Y. (2005). Web personalization as a persuasion strategy: An elaboration likelihood model perspective. Information Systems Research, 16(3), 271.
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458.
Volken, T. (2002). Elements of trust: the cultural dimension of Internet diffusion revisited. Electronic Journal of Sociology, 6(4), 1–20.
Witte, K. (1994). Fear control and danger control: A test of the extended parallel process model (EPPM). Communication Monographs, 61(2), 113-134.
Yang, S. C., Hung, W. C., Sung, K., & Farn, C. K. (2006). Investigating initial trust toward e-tailers from the elaboration likelihood model perspective. Psychology and Marketing, 23(5), 429.
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising, 59-70.
Zhang, Y., & Buda, R. (1999). Moderating effects of need for cognition on responses to positively versus negatively framed advertising messages. Journal of Advertising, 1-15.
吳志正, & 許碧芬. (2001). 社會交易理論與雙面訴求廣告 對消費者購買意願之影響. 中華管理評論, 4(2).
李凰珠. (1997). 涉入程度、情緒對說服效果之影響. 政治作戰學校
林建煌、陳宗平、李憲佐. (2000). 評定不實廣告方法之研究. 國 立中央大學企業管理研究所碩士論文
林陽助、何昭賢. (2000). 產品屬性、訊息來源對廣告溝通效果的影響. 東吳大學企業管理學系碩士論文
范錚強、林建煌、竺時育. (2001). 消費者對網路購物廣告訊息信任之實驗室研究. 國立中央大學企業管理研究所碩士論文.
倪家珍、劉志遠. (2008). 產品來源國形象、涉入對價格敏感度影響之研究-以購買美、日、韓家電產品為例. 大葉大學國際企業管理學系碩士論文.
張愛玲. (2006). 恐懼強度與威脅類別之反菸平面廣告效果研究. 世新大學.
曹君逸. (2004). 雜誌置入式行銷效果研究：閱聽人涉入度和置入情境適切性之探討 世新大學傳播研究所(含博士班).
莊懿妃、陳志維. (2005). 3C連鎖零售站銷工具效果之研究. 銘傳大學管理研究所碩士論文.
許文怡, & 梁朝雲. (2007). 訊息來源可信度, 情感認同與涉入程度對大學生採信消費性網路謠言之影響. 教育資料與圖書館學, 45(1), 99-120.
郭峰淵、孫和翊. (2007). 以科技接受模式探討享樂型網站之縱貫研究. 國立中山大學資訊管理學系研究所碩士論文
陳書林, & 梁世安. (2006 ). 探討影響網路負面口碑因素之研究. Paper presented at the 第10 屆科際整合管理研討會.
黃俊英、邱建偉. (2000). 不同Banner廣告呈現方式之表現效果研究. 國立中山大學企業管理學系研究所碩士論文.
黃麗霞, & 張重昭. (2003). 訊息來源, 正負面訊息與市場行家特質對網路訊息傳播之影響. Paper presented at the Electronic Commerce Studies.
黃麗霞、張重昭. (2003). 訊息來源、正負面訊息與市場行家特質對網路訊息傳播之影響. Electronic Commerce Studies, 1(1), 25-40.
楊亨利, & 邱顯貴. (2003). 電子商務網站信任管理之研究. 中華管理評論, 6(5).
楊亨利、王湘嵐. (2009). 開放式知識分享平台中訊息意圖與訊息架構對資訊信任之影響. Paper presented at the ICIM 第20屆國際資訊管理學術研討會─資訊科技與創新, 台北市世新大學.
蔡佳靜. (2006). 訊息陳述方式、廣告訴求對象與涉入程度對廣告效果之影響－不同產品類別之探討. 輔仁管理評論, 13(1), 85-106.
蔡精育. (2007). 網路論壇口碑之研究. 國立中央大學.
羅智威. (2001). 產品種類、價格促銷與品牌知名度對消費者產品品牌評價與再購意願影響之研究. 靜宜大學. |
