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    政大機構典藏 > 商學院 > 財務管理學系 > 學位論文 >  Item 140.119/95952
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/95952


    Title: 線上影音視訊產業之競爭模式分析
    Authors: 郭思忻
    Contributors: 周德宇
    郭思忻
    Date: 2002
    Issue Date: 2016-05-10 16:01:07 (UTC+8)
    Abstract:   電影產業發展迄今,已是一個高度成熟發展的產業。隨著科技不斷進步,賦予電影產業以不同的新型態,出現在世人眼前。1980年代錄影帶與錄影機的問世,使電影可以在家欣賞;1990年代電腦發明與網路盛行,讓電影搖身一變成為數位產品,數位化的電影讓消費者輕鬆地透過網路的傳遞,點選觀看。本文主要焦點置於後者,即提供數位化電影供線上觀看的產業。本文內容可以分為四部分。首先介紹因為寬頻傳輸技術的成熟與廣泛應用下,應運而起的隨選視訊廠商現況。第二部分整理與產業相關特性之文獻。第三部分針對產業建立一有系統之經濟觀點分析:將隨選視訊產業特殊的競爭策略模型化,且將模型推導得出的結論與實際產業狀況作一印證,發展出不同於一般管理文獻之論述方式。第四部分對於模型中尚有發展空間的部分作一討論。
    Reference: 一、中文部分
    1. 黃矽,「ADSL無網不入」,第三波出版,民國89年
    2. 吳成柯、戴善榮、程湘君、雲立實譯,「數位影像處理」,儒林出版社
    3. 胡曉峰、吳玲達、李國輝、老松楊 編著,「多媒體系統原理與應用」,儒林出版社
    4. 徐偉初、王正,「財政學」,國立空中大學,初版三刷,民國84年
    5. 楊佳憲,「網路外部性與競爭規範微軟之反托拉斯案件研究」,民國八十九年六月
    6. 張守鈞,「個體經濟理論與應用第二冊」,全英出版社,民國82年10月1日
    7. 張清溪、許嘉棟、劉鶯釧、吳聰敏合著,「經濟學理論與實際上冊」,第三版,1995年8月3版
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    二、英文部分
    Alok Gupta, Dale O. Stahl, and Andrew B. Whinston“Pricing of Services on The Internet,”available from http://cism.bus.utexas.edu/alok/pricing.html
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    Chou, Chien-fu and Oz Shy (1993)“Partial Compatibility and Supporting Services,”Economics Letters, 41, pp.193-197.
    Farrell, Joseph and Garth Saloner(1986)“Standardization and Variety,”Economics Letters, 20, pp.71-74.
    James D. Dana, Jr., Kathryn E. Spier“Revenue Sharing and Vertical Control in the Video Rental Industry,”Journal of Industrial Economics, September 2001 (Vol. 49, No. 3), pp. 223-245.
    Katz, Michael L. and Carl Shapiro(1985)“Network Externalities, Competition, and Compatibility,”American Economic Review, 75(3), pp.424-440.
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    Varian, H. R. (2000)“Buying, Sharing and Renting Information Goods, ”Journal of Industrial Economics, December, Vol.48, pp.473-488.
    網站資料
    1. 中華電信http://www.hinet.net
    2. 和信超媒體http://www.gigigaga.com.tw
    3. 東森寬頻電信http://www.ebtelco.com
    4. 東森寬帶http://www.ethome.com.tw
    5. 亞太線上http://www.apol.com.tw
    6. 交通部電信總局http://www.dgt.gov.tw
    7. http://www.matisse.net/files/formats.html
    8. http://www.microsoft.com/Taiwan/products/windows/windowsmedia/tw/casestudies/Giga.asp
    9. http://www.halyava.ru/document/
    10. http://www.wotsit.org/
    11. http://www.firstmonday.dk
    12. http:// cism.bus.utexas.edu/alok/pricing.html
    Description: 碩士
    國立政治大學
    財政學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2010000463
    Data Type: thesis
    Appears in Collections:[財務管理學系] 學位論文

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